16x
16 times ROI
35%
increase of database in 1 year
We have been using SALESmanago for more than 5 years now. We chose it because it’s all-in-one system that allows us to focus all the business core activity in one place. The analytics, all the channels of communications, the export of deep data- makes it a personalizable and modular tool for any business need.
About company
eFarma.com is an Italian parapharmacy with health and wellness products. It was founded in 2013 with the aim of proposing an innovative online sales and consultancy channel for health products. eFarma.com puts the highest quality and professionalism at the service of customers, and offers a catalog with over 60,000 products from the best brands in the pharmaceutical sector. The eFarma.com team is mainly made up of pharmacists, professionals ready to offer each customer the same type of support that one would expect in a traditional pharmacy. To strengthen this approach and adapt it to contemporary needs, they follow a multi-channel customer care strategy that is as direct and accessible as possible, to allow anyone to have their pharmacist always with them.
Challenges
Customer churn rate minimisation and customer lifetime value improvement
Building a customer loyalty with communication based on interests, in the most suitable moment for users
Alternative channels for communication with unsubscribers
Effects
13%
last click transactions generated by SALESmanago
35%
increase of database in 1 year
157%
OR of automatic emails is 157% higher then OR of newsletter
16x
16 times ROI
22%
22% of last click supported transactions generated by Automation Processes
44%
Email after visit flow reach 44% OR and 7% CTR
10,5%
10,5% of all transactions supported by SALESmanago generated by Web pushes
64%
64% of all transactions supported by SALESmanago generated by Automations