Video Body Language is a unique SALESmanago Marketing Automation feature that enables monitoring the consumption of video by the registered users in your database. The system enables the monitoring of a number of events related to viewing materials in the most popular players such as YouTube, Vimeo and many others, that you publish on your website or blog.
With this feature you identify which of your current or potential customers viewed the video material as well as get the information about:
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which minute or second they stopped viewing material
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when they stopped or re-launched playback
This type of information collected by SALESmanago Marketing Automation platform significantly enriches behavioural profiles of each customer in your SALESmanago account. This information can be used in the creation of complex automation rules to enhance customer engagement and the quality of customers acquired.
Information on how the user interacts with the video material is stored on the contact card in SALESmanago and can be used to:
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automatic segmentation of contacts
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measuring user engagement through the enrichment of lead scoring system
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creating a multi-level process automation
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personalize content on a Web page, e-mail, advertising and mobile communications, depending on how you consume video content
Benefits for users:
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complement behavioral data with very valuable information on video consumption (80% of internet users use this form of communication) and to obtain very valuable information about the profile and interest of the customer
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improve the scoring system of marketing campaigns and sales
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the ability to integrate video content as a natural element of marketing processes in a new and extremely effective way
