Another very important effect of actions from the category of Big Data Marketing is linking each new contact with a series of marketing actions on the one hand, and their behaviour with the final effect on the other. In this way you get a full picture of your activities and a useful insight into their effectiveness. As well as this, you will be able to calculate ROMI for all campaigns that have been run.
To sum up, Marketing Automation sources, accumulates, analyses and responds to data coming from a number of independent sources. This allows you to make the best use of everything Big Data Marketing has to offer. The key advantage of this functionality are the automated reactions to behaviours of indivudual users and the possibility of reaching them with a personalised offer at the most favourable moment. Last but not least, you can verify how effective and financially justified your actions are.