General Base’s Analytics
Basic panel is automatically configured for every client. It shows the basic information about the status and activity of the contact’s database in SALESmanago system. It allows you to keep track of the basic parameters and to monitor the rate of its change. The information is presented in standard ranges of time: the last seven days or 30 days, the current and previous month, quarter and year.
Analysis of the database involves:
State and its size – the size of the database, the number of monitored contacts, discharged from marketing communication and acquired.
Activities in time – analysis of the active contacts divided into 3 groups: recently active over the past seven days, month, quarter and those that are inactive.
Weekly and hourly activity – based on the activity of the monitored contacts during the day and every day of the week. The system analyzes the activity of the entire database indicating the time of the day and the day of the week in which the person from the database usually responds to email and visits the website. This is the best moment to perform mass communication.
Subscribers – in this area, you can get information about the most common reasons for unsubscribing contacts, the most popular email domains in our database and share the monitored contacts in the entire database.
Lead Generation Analytics
The panel focuses on the primary task of the marketing department, which is gaining new contacts (Lead Generation). It shows the total number of contacts acquired from the indicated sources as well as per specific source, always in relation to the previous period. In the system, the user can configure the appropriate number of dashboards, in order to get a clear picture of the activities. The configuration of this panel is based on the identification of sources of contacts – in the system recognition as different tags.
Once activated, the system will convert SALESmanago data for the last year and will display information about:
The total number of acquired contacts – globally and per source with information about the participation of this source.
Dynamics acquisition of contacts – in the form of a comparison of the current period to the previous one.
Methods of obtaining contacts – collecting information about the number of all the contacts obtained from the source of comparison for new contacts in the period considered.
Lead Routing Analytics
Customizable dashboard, allows you to keep a precise control of marketing and sales campaign within SALESmanago system. In order to cover all major processes, every user is able to configure the appropriate amount of dashboards. The scope of analysis includes several key stages of the process. It begins with the acquisition of contacts through their transfer to sales, process sales campaign and ends at the close of the sale. The data is presented collectively for the whole process and above. Periods of filtering per trader and/or origin of the contacts is allowed.
In order to configure the dashboard you have to define sources from which you gain contacts, indicate the main account of generating Leads, people who work with contacts and the exact moment of the first random 3 steps in the sales process.
Thanks to that we learn about:
Basic parameters – the acquired amount, contacts transferred through the sales department (average per dealer).
The flow of the contacts allowed in a company – full information about the number of contacts and the time required to transfer contacts with the conversion rate for the entire department or specific people and time frame, with visualization of such process.
Contacts distribution and the view of the results presented per sales representatives – collecting information about the number of contacts at various stages of the process, including a breakdown of the sources of acquired contacts.