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February 11, 2025
#Growth Hack Series: Unlock Hidden Revenue with AI-powered Transactional Segmentation
In eCommerce, segmentation is the cornerstone of effective marketing. It means, the most valuable marketing insights are already hiding in your customer data. Yet somehow, most businesses struggle to categorise their customers beyond basic demographics. Without advanced segmentation, you risk burning your resources.
April 29, 2024
Prepare your business for a cookieless world 🍪
If you haven’t heard of zero-party data’s immense benefits for online businesses, you must’ve spent the last two years under a particularly cozy rock 🪨
March 29, 2024
Hitting the IceCREAMberg – Segment 86% of your website visitors you were never able to target before
Picture an iceberg. But not the looming danger kind. This is an IceCREAMberg. Made of all the goodies eCommerce marketers can dream of. This part, above the water line, is the part you have access to. But this is just 14% of it all. This is your customer base. The rest, a whopping 86%, is, sadly, beyond your reach. What a frustration. If only you’d have a Spo...
February 27, 2024
The Essential Role of Product Catalogs in Marketing Evolution
In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential. You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product F...
February 05, 2024
Getting in Bed with AI? Remember, Safety First!
In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future of cybersecurity in the age of AI. So,...
![5 [turbo] effective segmentations for even small eCommerce](/assets/5-[turbo]-effective-segmentations-for-even-small-ecommerce.png)
January 04, 2024
5 [turbo] effective segmentations for even small eCommerce
Segmentation is a basis for any coherent and structured marketing activity and we’ve been in the loop about it for ages. The problem is that in 2024 traditional segmentation is not accurate enough to allow you to provide precious customers with the experience personalized on the level they are accustomed to. But hey, there’s a silver lining! Now, even the sma...
November 27, 2023
Diminishing Customer Data Debt in eCommerce: 10-step Strategic Approach with CDP Collaboration
Today, we will look at the notion of Customer Data Debt (CDD), its ramifications, and a strategic collaboration between CDP suppliers and eCommerce organizations to gradually eliminate the effects of data debt.The role of Customer Data Platforms (CDPs) has become increasingly vital for businesses aiming to harness the power of data for enh...
September 07, 2023
Top 10 Email Marketing Tips for Marketers Who Hate Their CEOs
We don’t go into details, why do you hate your CEO. Maybe you just hate your job? In both of these cases – we are here to help. Stick to these advices, ruin even the best-planned email campaign like a boss and watch the world burn!
September 01, 2023
Insights from our online intimate discussion with Vinny O’Brien, top consultant to global fast fashion retailers.
In a bid to unlock the secrets behind skyrocketing sales and amplified conversions within the realm of fashion eCommerce, our recent webinar held under the auspices of Customer Experience Magazine, in partnership with SALESmanago, proved to be an enlightening rendezvous. The spotlight of the event was none other than Vinny O’Brien, the Group Strategy Director at TRC ...