April 07, 2025
#Growth Hack Series: Master Acquisition with Web Engagement Studio
Your website is leaking opportunities. Every. Single. Day.You're driving traffic. You're investing in campaigns. But most of your visitors exit without leaving anything behind—no d...
March 27, 2025
Spring Cleaning: Why Data Hygiene Is Essential for eCommerce Success in 2025
Spring is here, and it’s time for eCommerce businesses to refresh and declutter—not just their offices, but also their data strategies. In this article, we’ll explore the critical importance of data hygiene and how Customer Data Platforms (CDPs) play a key role in cleaning up and op...
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March 13, 2025
#Growth Hack Series: How to Create Killer Product Recommendations in Minutes
You're a marketing professional drowning in customer data, yet struggling to create meaningful connections. Your recommendation strategies feel like throwing darts blindfolded—sometimes you hit, but mostly you miss. Sounds familiar? Then keep on reading because we’ve built a supportive engine after talking to hundreds of marketers, just like you.
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February 11, 2025
#Growth Hack Series: Unlock Hidden Revenue with AI-powered Transactional Segmentation
In eCommerce, segmentation is the cornerstone of effective marketing. It means, the most valuable marketing insights are already hiding in your customer data. Yet somehow, most businesses struggle to categorise their customers beyond basic demographics. Without advanced segmentation, you risk burning your resources.
April 29, 2024
Prepare your business for a cookieless world 🍪
If you haven’t heard of zero-party data’s immense benefits for online businesses, you must’ve spent the last two years under a particularly cozy rock 🪨
March 29, 2024
Hitting the IceCREAMberg – Segment 86% of your website visitors you were never able to target before
Picture an iceberg. But not the looming danger kind. This is an IceCREAMberg. Made of all the goodies eCommerce marketers can dream of. This part, above the water line, is the part you have access to. But this is just 14% of it all. This is your customer base. The rest, a whopping 86%, is, sadly, beyond your reach. What a frustration. If only you’d have a Spo...
February 27, 2024
The Essential Role of Product Catalogs in Marketing Evolution
In the dynamic realm of digital marketing, Product Catalogs act as the vital link between your eCommerce platform and SALESmanago. They aren’t just useful but essential for maximizing your marketing potential. You might be wondering, ‘I’ve already integrated XML Product Feeds, why consider another integration to Product Catalogs?’ While XML Product F...
February 05, 2024
Getting in Bed with AI? Remember, Safety First!
In the dance between technology and commerce, eCommerce companies find themselves at a crossroads as they consider cuddling up with the tempting world of generative AI. A recent Gartner report, titled “4 Ways Generative AI Will Impact CISOs and Their Teams,” provides a backstage pass to the glitzy show that is the future of cybersecurity in the age of AI. So,...
![5 [turbo] effective segmentations for even small eCommerce](/assets/5-[turbo]-effective-segmentations-for-even-small-ecommerce.png)
January 04, 2024
5 [turbo] effective segmentations for even small eCommerce
Segmentation is a basis for any coherent and structured marketing activity and we’ve been in the loop about it for ages. The problem is that in 2024 traditional segmentation is not accurate enough to allow you to provide precious customers with the experience personalized on the level they are accustomed to. But hey, there’s a silver lining! Now, even the sma...