February 11, 2025
We Were Romantic before It Was Cool: How Optichannel Marketing Wins Customers' Hearts
Buzzwords come and go, but few truly redefine the way we engage with customers. For years, "omnichannel" dominated the conversation, promising seamless engagement across every touchpoint. But the reality? Simply being everywhere isn’t enough. eCommerce brands that stick to a traditional omnichannel approach risk getting friend-zoned—present, acknowl...
December 09, 2024
Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maxi...
July 29, 2024
Third-Party Cookies Are Here to Stay: Why It Doesn’t Matter Much in 2024
Since 2020, Google has been announcing plans to remove third-party cookies from Chrome to enhance user privacy. However, on July 22, Google revealed that they are no longer moving forward with this plan. So, should we even care anymore? Earlier this year, Google began a phased rollout of third-party cookie deprecation to 1% of Chrome ...
February 29, 2024
As CMO Role Is Going Under, what eCommerce Marketers Need to Know To Stay On Top?
In today’s rapidly evolving digital landscape, small and medium eCommerce businesses face the challenge of keeping up with shifting marketing trends and roles. Recently, significant changes have been observed, particularly regarding the role of Chief Marketing Officers (CMOs) and the emergence of new job titles in the United States. ...
December 08, 2023
Unpacking SALESmanago’s Black Friday Aftermath
This year’s Black Friday wasn’t just another sales event; it was a groundbreaking phenomenon among SALESmanago’s customers, as revealed in our latest report. The key takeaway? A record-breaking performance in both marketing communications and transactions.
November 06, 2023
The Super Collision of Data, Composability, and AI in Marketing. A sneak peek into Disruptive Innovation with Scott Brinker*
scroll down for the video recordingIn a world marked by relentless technological evolution, marketers are navigating a landscape of significant change. The confluence of data, composability, and artificial intelligence (AI) is driving a transformative era in marketing, opening up new horizons and opportunities. This article is a summary of Scott Brink...
October 06, 2023
Composability has always been a trend in eCommerce, but all-in-one no-code solutions and Generative AI make it a blast
The ability to swiftly adapt, customize, and orchestrate marketing efforts has always been a trend, but recent advancements have made it a true blast. This article will explore what composability means in the context of eCommerce, its relation to Customer Data Platforms (CDPs) and marketing automation, and how the concept of an end-to-end marketing platform c...
September 01, 2023
From Value Creation to Value Expansion in eCommerce: Leveraging CDP and Marketing Automation for Meaningful Engagements
In the fast-paced world of eCommerce, the journey from acquiring customers to retaining them is a challenging one. While value creation is essential, the real key to sustained growth lies in value expansion. This article explores the pivotal shift from creating value to expanding it through effective customer engagement strategies.
August 16, 2023
Marketers: Be like Barbie. But Don’t Forget to Think Like Oppenheimer.
In the fast-paced world of eCommerce marketing, a clash of two seemingly contrasting values has taken center stage: the creative charm of Barbie and the analytical prowess o f J. Robert Oppenheimer. Picture this: a marketing specialist – a vibrant, colorful persona like Barbie, exuding creativity and charm. But beneath the vivid exterior lies a strategic, data-driven...