March 19, 2025
Why We're All In on Growth Framework: A Reality Check for eCommerce Success in 2025
You have 14 marketing tools, 5 dashboards, and endless "strategic priorities" for this year. Yet something's still missing. That nagging feeling that despite all the tech, your eCommerce growth isn't matching your ambition. We get it. We've noticed that businesses aren't just looking for tools anymore—they...
March 19, 2025
Beyond omnichannel: why CDP-powered optichannel marketing is your next strategic move
Buzzwords come and go, but few terms stand tall, shaping our marketing strategies for years. "Omnichannel" has been a popular word, and marketing concept for over 10 years, and while it certainly revolutionised how we think about customer engagement it’s daunting and challenging to execute. Now, there's a new approach gaining momentum and spark...
March 03, 2025
5 Must-have Skills for Marketers To Leverage AI for Better Customer Experience
As we step further into 2025, AI is no longer a futuristic concept—it is the defining factor in customer experience and revenue growth. While the market is flooded with AI-powered tools promising revolutionary changes, the true differentiator isn’t just technology adoption—it’s developing the skills to strategically integrate and optimize AI to drive business outcome...
February 27, 2025
Stop Chasing Visitors, Start Creating Customers
In the digital business landscape, we're constantly bombarded with advice for acquiring more website traffic. A glance through professional social media feeds likely reveals everything from the latest tips for ranking highly in search engines to strategies for increasing advertising click rates and improving email engagement.More traffic from any of these...
February 11, 2025
We Were Romantic before It Was Cool: How Optichannel Marketing Wins Customers' Hearts
Buzzwords come and go, but few truly redefine the way we engage with customers. For years, "omnichannel" dominated the conversation, promising seamless engagement across every touchpoint. But the reality? Simply being everywhere isn’t enough. eCommerce brands that stick to a traditional omnichannel approach risk getting friend-zoned—present, acknowl...
November 14, 2024
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
by Katrin Lewandowski, Senior Marketing Director at SALESmanagoThe year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles su...
September 05, 2024
Strategies Every eCommerce CEO Needs to Know in The Age of Growth Hacking
By Brian Plackis Cheng, CEO at SALESmanago Navigating the journey of business growth in today’s digital landscape is a complex and ever-changing challenge. As a CEO, your role has evolved, and the concept of growth hacking has become essential for steering your company through the various stages of...
September 03, 2024
eCommerce Booms and Stagnates
By Brian Plackis Cheng, CEO at SALESmanago Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand...
March 14, 2024
CDPs: Not Equal, but Specialized: Here’s What You Need to Know When Choosing One
by Greg Blazewicz, CEO at SALESmanagoA heated debate has been ignited following an inaugural Gartner’s Magic Quadrant on Customer Data Platforms with Salesforce being named a category leader. The crux of the matter lies in whether all vendors labeling their products as CDPs truly meet the standards set forth by industry defini...