February 11, 2025
We Were Romantic before It Was Cool: How Optichannel Marketing Wins Customers' Hearts
Buzzwords come and go, but few truly redefine the way we engage with customers. For years, "omnichannel" dominated the conversation, promising seamless engagement across every touchpoint. But the reality? Simply being everywhere isn’t enough. eCommerce brands that stick to a traditional omnichannel approach risk getting friend-zoned—present, acknowl...
November 14, 2024
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
by Katrin Lewandowski, Senior Marketing Director at SALESmanagoThe year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles su...
September 05, 2024
Strategies Every eCommerce CEO Needs to Know in The Age of Growth Hacking
By Brian Plackis Cheng, CEO at SALESmanago Navigating the journey of business growth in today’s digital landscape is a complex and ever-changing challenge. As a CEO, your role has evolved, and the concept of growth hacking has become essential for steering your company through the various stages of...
September 03, 2024
eCommerce Booms and Stagnates
By Brian Plackis Cheng, CEO at SALESmanago Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand...
March 14, 2024
CDPs: Not Equal, but Specialized: Here’s What You Need to Know When Choosing One
by Greg Blazewicz, CEO at SALESmanagoA heated debate has been ignited following an inaugural Gartner’s Magic Quadrant on Customer Data Platforms with Salesforce being named a category leader. The crux of the matter lies in whether all vendors labeling their products as CDPs truly meet the standards set forth by industry defini...
January 26, 2024
Marketers lose the right to choose their tools. Do you have to let it go?
by Aleksander Skałka, Director of Solutions Consulting & Sales EnablementObserving trends among the greatest eCommerce players, marketers from small and medium companies must wonder, how did this happen, that their daily challenges differ so much from the problems that bother the biggest industry’s players? Latest observation: marketers lose...
December 05, 2023
From Storytime to Prime Time: How AI is reframing the way we approach Marketing
Recently, I experienced firsthand the transformative power of AI in creating personalized content. As a parent, I often find myself seeking new ways to engage and entertain my one-year-old. When tasked with crafting a bedtime story, I turned to AI for help. By simply inputting preferences like location (China), themes (dinosaurs and rock ...
August 31, 2023
Doubling Down on Empowering Marketers and Pioneering Fresh Pathways to Cultivate Customer Relationships
As summer is coming to an end, it is an opportune moment to reflect on what we have achieved so far this year. Undoubtedly, 2023 has brought forth its fair share of challenges across the e-Commerce industry. As a strategic partner in our customers’ success, SALESmanago is even more dedicated to supporting their pursuit of fostering valuable relationships with sho...
February 10, 2023
9 lessons from a startup founder who bootstrapped his way from $0 to $20 million
Do you know how much venture capital (VC) firms invested in startups in the last couple of years? Well, global venture funding might have dipped to $22 billion in November 2022 but rose to a record $675 billion in 2021 with VC investment in startups worldwide.