SAVICKI, the eCommerce leader in the Wedding & Engagement jewellery segment in Poland, has achieved an extraordinary 11,754% ROI from implementing marketing automation through SALESmanago - a result that demonstrates the remarkable potential of personalised digital marketing in the sensitive jewellery industry. With over 45 years of family tradition behind them, SAVICKI has leveraged advanced audience segmentation and content personalisation to support more than 45% of their transactions through the platform.
Their omnichannel approach has delivered impressive metrics, including a 622% higher click rate and 206% higher open rate for dynamic emails with 1-to-1 recommendations compared to traditional mass emails. How did this jewellery retailer, now operating across seven European markets, transform customer relationships and dramatically increase retention through intelligent product recommendations and tailored communication strategies? Read the full case study below.
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