Pigment’s Approach to Boosting Sales in the Beauty Industry

Imagine a niche cosmetics retailer achieving a sevenfold return on investment through intelligent marketing automation. Drogeria Pigment, a Polish company specialising in natural, organic and Korean cosmetics, has transformed their customer engagement strategy with remarkable results. Their automated loyalty programme emails outperform standard mass mailings with 400% higher open rates and 240% higher click-through rates, while their abandoned cart recovery messages deliver 300% better open rates and 280% better click rates than traditional campaigns.


How has this retailer of mineral products and makeup brushes created such a successful automated marketing ecosystem? Through sophisticated database segmentation using RFM analytics, intelligent cart abandonment workflows, and an automated loyalty programme that instantly rewards customers when transaction thresholds are reached. Discover all the implementation details and comprehensive strategies in the full case study attached.