In today's fast-paced eCommerce landscape, achieving exceptional marketing ROI might seem like chasing a unicorn. Yet, Converse's online store, operated by Orbico, has cracked the code with a staggering 3,663% ROI on their marketing automation implementation. Through their partnership with SALESmanago's Customer Engagement Platform, they've transformed their digital marketing approach, achieving up to 850% higher click-through rates and 161% higher open rates for dynamic emails compared to traditional mass campaigns.
But the real story lies in how a company with nearly three decades of distribution experience adapted to the digital age, turning automated personalization into a powerful engine for growth. Discover the full scope of their remarkable transformation and detailed implementation strategies in the complete case study below.
Share with Your Community
Latest posts
April 11, 2025
iSpot's Digital Transformation: How Poland's Apple Premium Partner Achieved 70x ROI with SALESmanago
When Poland's leading Apple Premium Partner sought to transform their customer experience from transactional to relational, they turned to SALESmanago. The results? A staggering 70x ROI, email engagement rates 1,334% higher than industry standards, and a seamless omnichannel experience that perfectly complements their premium product offerings. Here'...
April 09, 2025
Customer Engagement Software: The Complete Guide
There are modern tools today that help companies interact better with customers and build stronger relationships based on trust and loyalty. Customer engagement software (CES) is a smart investment for both small businesses and larger companies. The importance of CES lies in its ability to centralize communication, personalize expe...
April 07, 2025
#Growth Hack Series: Master Acquisition with Web Engagement Studio
Your website is leaking opportunities. Every. Single. Day.You're driving traffic. You're investing in campaigns. But most of your visitors exit without leaving anything behind—no d...