Ultimate customer engagement benchmark

Take the CUPID assessment to help you understand how effective your company is in building bonds with your customers across five key areas:
  • Convenience
  • Understanding 
  • Personalization
  • Intimacy
  • Data
    • TAKE THE CUPID ASSESSMENT
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    What CUPID stands for:

    CUPID is divided into five clear categories that capture a customer’s experience with your brand:

    Convenience - how easy is it to get in touch with your brand or product?
    Understanding - how do you get to know your customers better?
    Personalization - how do you create long-lasting, meaningful bonds with your customers?
    Intimacy - do you create long-lasting, meaningful bonds with your customers?
    Data - how do you gather, manage and action customer data?

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    Discover your strengths and areas to improve

    There is always room for refinement and the first step is to identify your strengths and areas for improvement. Your CUPID Score provides you with this insight.

    Get Your CUPID score and more

    Gain recognition from your customers by presenting your CUPID badge on your website and email signatures.

    TAKE THE CUPID ASSESSMENT
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