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As VP Platform Ecosystem at HubSpot, Scott shape the company's platform
strategy and lead business programs for its global technology partner
ecosystem. Before that, he was the co-founder and CTO of ion interactive, a
SaaS company that pioneered interactive content for global enterprises
(Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017.
Since 2008, Scott also run the Chief Marketing Technologist blog,
chiefmartec.com, with over 50,000 readers, analyzing topics at the
intersection of marketing, technology, and management. As one of my
projects, he created the Marketing Technology Landscape, mapping the growth
of the marketing technology industry from a few hundred vendors to 8,000.
In 2014, Scott launched the MarTech conference, where he currently serve as
the event's program chair, bringing together a community of thousands of
senior marketing operations and technology professionals.