Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here are the key insights from Black Friday 2024, based on data collected from SALESmanago, that can help you optimise your eCommerce approach going forward.
MoreSALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
- SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP
- Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. This shift reflects a significant reevaluation of marketing within businesses, as it is now perceived less as a siloed function and more as a strategic, growth-oriented driver embedded into broader business goals.
More[Ebook] Secret Weapon for Cross-Selling Success: Omnichannel Marketing
What's inside: -Why and how omnichannel outperforms single‑channel cross‑selling campaigns. -The importance of being present in intent‑rich micro-moments. -Ways to provide a unified, seamless customer service experience across all touchpoints.
More[WEBINAR] Press Pause or Play: Navigating Key eCommerce Trends for 2025
Key Questions We’ll Answer:
- How can businesses stay competitive with AI-driven personalization?
- Which data-driven insights will be most valuable in 2025?
- What habits and tactics should extinct by then end of this year
Don’t Wait: Why Q4 is the Perfect Time to Boost Your Marketing Game with SALESmanago
As we enter the bustling fourth quarter, many businesses find themselves caught in a paradox. It’s the busiest time of the year, promising peak traffic and sales, yet it’s also when many shy away from implementing new marketing technologies. At SALESmanago, we understand the hesitation, but we’re here to challenge the “wait until after Q4” mentality. Here’s why now is actually the ideal time to supercharge your marketing efforts with our AI-driven platform.
MoreStrategies Every eCommerce CEO Needs to Know in The Age of Growth Hacking
Navigating the journey of business growth in today’s digital landscape is a complex and ever-changing challenge. As a CEO, your role has evolved, and the concept of growth hacking has become essential for steering your company through the various stages of growth. It is not just about survival anymore, it’s about thriving and outpacing the competition in an environment that demands both agility and innovation.
MoreeCommerce is Booms and Stagnates
Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.
MoreSkeletons in the eCommerce closet. Which one is your worst nightmare?
As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed. In 2024, the stakes for eCommerce companies have never been higher. From the increasing complexity of data privacy regulations to the growing importance of AI-powered personalization, the skeletons haunting the closets of online retailers demand immediate attention.
MoreSALESmanago Unveils Scalable Customer Engagement Platform Starter Pack to Tackle Martech Fragmentation and Boost European Ecommerce Growth
- The Starter Pack supports mid-market brands with tailored, highly personalised customer journeys, providing an average 20x ROI and 30-day Time To Value
- Company launches industry-firsts with automated AI omnichannel workflows and Growth Framework to support ecommerce brands at each stage of their journey
- With 27% more marketing technology tools flooding the market this year alone, SALESmanago is calling for the end of overpaying and underusing martech features and point solutions
Unified Workflow Console
Streamline your marketing processes, increase sales, and drive revenue growth. Effortlessly engage customers with personalized messages, targeted offers, and automated follow-ups. Increase conversions through cart abandonment recovery and cross-selling opportunities. Maximize customer loyalty with effective program management. Experience the power of automation integrated with CDP to unlock your eCommerce potential.
MoreNew Product: Free Plan Account
Introducing "SALESmanago Free Plan Account", your doorway to advanced, cost-free marketing tools! With our Free Plan, get basic capabilities like Contact import, Email creation using our enhanced Email Design Studio, Email sending, and result analysis. Propel your company's growth at zero cost, and take an informed plunge into the SALESmanago platform. Embark on a self-guided user flow from importing contacts to analyzing results. Enjoy supportive services including access to the SALESmanago Community, Sales Support, and Standard Ticket service. Start free, grow exponentially!
MoreAI Studio Images
Introducing AI Studio Images! Generate endless image variations with DALL-E 2 integration. Streamline image generation, say goodbye to manual editing, and create stunning visuals effortlessly. Generate color palettes for professional, coherent designs. Save time and focus on your business while AI Studio Images takes care of captivating visuals.
MoreFrontend SDK
At SALESmanago, we make data transfer easy! It doesn't matter if you're importing Contacts, using Contact Cards, taking advantage of our ready-made integrations, or accessing our Backend API – we've got you covered. Unleash the power of SALESmanago and make data transfer a breeze!
MoreEmail Design Studio
Push the boundaries of where true engagement and customer intimacy happen with the new Email Design Studio for eCommerce. Get more conversions and collect Zero-Party Data using this unique mobile-first, state-of-the-art email designer.
MoreContact Import Wizard
Turn raw data into a fully functional contact database on your first attempt using error-proof guidance. Focus on proper onboarding to the platform and gain independence from IT.
MoreAI Studio
"Use the first Customer Engagement Platform offering an innovative email designer integrated with ChatGPT technology. With generative AI, you can create more engaging content and campaigns to increase customer intimacy."
MoreeCommerce Dashboard
Maximize your marketing impact and become your CEO’s trusted revenue partner with new eCommerce Dashboard. Easily visualize your data to quickly identify patterns, dependencies, and trends. Connect your eCommerce platform with your marketing data in real-time from one convenient location and leverage Growth Intelligence to boost your business.
Workflow Generator
SALESmanago Mobile – integration with Flutter
Do you have a mobile app created using the Flutter framework? Now you can integrate it with the SALESmanago platform! Enhance your analytics with data from your application and save time by handling notifications via SALESmanago.
MoreBlack Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here are the key insights from Black Friday 2024, based on data collected from SALESmanago, that can help you optimise your eCommerce approach going forward.
MoreSALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
- SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP
- Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. This shift reflects a significant reevaluation of marketing within businesses, as it is now perceived less as a siloed function and more as a strategic, growth-oriented driver embedded into broader business goals.
More[Ebook] Secret Weapon for Cross-Selling Success: Omnichannel Marketing
What's inside: -Why and how omnichannel outperforms single‑channel cross‑selling campaigns. -The importance of being present in intent‑rich micro-moments. -Ways to provide a unified, seamless customer service experience across all touchpoints.
MoreDon’t Wait: Why Q4 is the Perfect Time to Boost Your Marketing Game with SALESmanago
As we enter the bustling fourth quarter, many businesses find themselves caught in a paradox. It’s the busiest time of the year, promising peak traffic and sales, yet it’s also when many shy away from implementing new marketing technologies. At SALESmanago, we understand the hesitation, but we’re here to challenge the “wait until after Q4” mentality. Here’s why now is actually the ideal time to supercharge your marketing efforts with our AI-driven platform.
MoreStrategies Every eCommerce CEO Needs to Know in The Age of Growth Hacking
Navigating the journey of business growth in today’s digital landscape is a complex and ever-changing challenge. As a CEO, your role has evolved, and the concept of growth hacking has become essential for steering your company through the various stages of growth. It is not just about survival anymore, it’s about thriving and outpacing the competition in an environment that demands both agility and innovation.
MoreeCommerce is Booms and Stagnates
Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.
MoreSkeletons in the eCommerce closet. Which one is your worst nightmare?
As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed. In 2024, the stakes for eCommerce companies have never been higher. From the increasing complexity of data privacy regulations to the growing importance of AI-powered personalization, the skeletons haunting the closets of online retailers demand immediate attention.
MoreSALESmanago Unveils Scalable Customer Engagement Platform Starter Pack to Tackle Martech Fragmentation and Boost European Ecommerce Growth
- The Starter Pack supports mid-market brands with tailored, highly personalised customer journeys, providing an average 20x ROI and 30-day Time To Value
- Company launches industry-firsts with automated AI omnichannel workflows and Growth Framework to support ecommerce brands at each stage of their journey
- With 27% more marketing technology tools flooding the market this year alone, SALESmanago is calling for the end of overpaying and underusing martech features and point solutions
Plateau of Productivity – Business vs AI faceoff 2024
YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch.
MoreWeb Push: Increased sending throughput
Enjoy enhanced system performance in the Web Push channel! SALESmanago is increasing its Web Push notification throughput to 100 thousand per minute.
MoreExternal Events: Real-time processing
Engage your customers with real-time website personalization! We are reducing the External Event processing time to less than 1 second (approximately 16 ms). Use accurate and reliable data without worrying about delays and watch as user satisfaction translates into higher conversion rates.
MoreRemoving deprecated API methods: /api/email/messages
and /api/email/send
Enjoy a modern, optimized API infrastructure! We are removing the unsupported API methods: /api/email/messages
and /api/email/send
.
The method: /api/email/sendEmail
will remain available.
Improved Personal Shopping Inbox wizard
Enjoy a more intuitive user interface! We are enhancing the Personal Shopping Inbox wizard by reorganizing the settings and refining the text content to provide better guidance.
MoreNew Workflow Condition: Link in text message clicked by Contact
Identify Contacts who actively engage with your text messages and adjust your communication accordingly! SALESmanago is introducing a new Workflow Condition: Link in text message clicked by Contact, which allows you to check how many times a Contact has clicked links in your text messages within a specified period.
MoreNew Workflow elements for checking WhatsApp consent status
Expand your possibilities and increase your reach with automated WhatsApp campaigns! We are introducing two new Workflow elements that allow you to adjust your communication depending on the Contact’s WhatsApp consent status. Use the Event: WhatsApp consent status changed to opt-in and the Condition: Contact has opt-in status for WhatsApp to create even more personalized automations.
MoreWhatsApp: Support for action buttons
Engage your audience more effectively with action buttons in WhatsApp messages! SALESmanago is expanding its WhatsApp integration via Bird. Previously, only templates of the image and text types were supported. Now, you can also use action buttons (copy code, link, phone) in your messages, with the option to edit the button text.
MoreAI Sidekick for XML mapping
Map XML Product Feeds quickly and easily, without asking Technical Support for assistance! To create an XML Product Feed in SALESmanago, you need to map the data fields in your XML file to the corresponding SALESmanago data fields. Until now, this process was handled by our Technical Support. Now, we are extending the capabilities of AI Sidekick with XML file mapping, enabling you to easily perform this process on your own.
MoreEmail Marketing Settings: Bot action filtering
Enjoy more reliable statistics and gain more accurate insights into your results! SALESmanago is adding the option to filter out bot interactions, including Apple’s Mail Privacy Protection (MPP), in the Email Marketing statistics (OR and CTR). You can find this option in the Email Marketing Settings. Note that this setting affects email statistics displayed across the system, including Email Marketing, Workflows, the Contact Card, Reports, and more.
MoreNew WhatsApp integration via Bird
Easily integrate with WhatsApp via Bird and take full advantage of this modern communication channel! SALESmanago is introducing a new version of the WhatsApp integration, based on the latest version of the Bird platform. The new integration meets all technical requirements and offers new options.
More[WEBINAR] Press Pause or Play: Navigating Key eCommerce Trends for 2025
Key Questions We’ll Answer:
- How can businesses stay competitive with AI-driven personalization?
- Which data-driven insights will be most valuable in 2025?
- What habits and tactics should extinct by then end of this year
[WEBINAR] Learn the path to customer engagement success with the SALESmanago Growth Framework
Join the webinar and: -Learn the essentials of a growth framework for eCommerce - and why you need one -Understand the key eCommerce marketing components to enable scaling -Discover how to start looking at your internal capabilities eCommerce marketing capabilities
More[Webinar] Why you shouldn’t flex* on personalised omnichannel?
Join the webinar and: -Change Your point of view on CX -Understand deeply Gen Z as customers, their motivation, cultural change and even some of their slang -Find a new communication code or even build a new playbook
MoreIntroduction and first steps in SALESmanago
Joining the webinar for new users you will:
- find out the most important functionalities
- discover the inspirational possibilities of SALESmanago
- learn how to automate your campaigns efficiently
Introduction to advanced SALESmanago features
Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.
MoreIntroduction and first steps in SALESmanago
Joining the webinar for new users you will:
- find out the most important functionalities
- discover the inspirational possibilities of SALESmanago
- learn how to automate your campaigns efficiently
Introduction to advanced SALESmanago features
Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.
MoreIntroduction and first steps in SALESmanago
Joining the webinar for new users you will:
- find out the most important functionalities
- discover the inspirational possibilities of SALESmanago
- learn how to automate your campaigns efficiently
[WEBINAR] MarTech to Overcome Seasonal Challenges: PORTA's Story of Success
Register and learn about:
- Overview of the challenges faced by the Home & Garden sector.
- Utilizing marketing technology to address them.
- Exploring how MarTech can streamline communication and enhance personalization for Home & Garden.
- Discussion of specific strategies and tools implemented by PORTA for success.
Introduction to advanced SALESmanago features
Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.
More