Recommendation Frames: Lazy loading for images
Improvement
Enjoy faster page loading times! Feel free to display multiple Recommendation Frames on your website’s pages and place them anywhere without reducing your website’s performance! We are introducing the option to enable lazy loading for images in Recommendation Frames. When this option is activated, images load only when the Recommendation Frame is actually visible on the screen, which increases your website’s performance.
SALESmanago menu: Improved Shortcuts
Improvement
Enjoy even easier navigation on the SALESmanago platform! Shortcuts are now prominently displayed at the top of the SALESmanago menu and open as soon as you hover your cursor over the icon. Moreover, each shortcut is now accompanied by an icon representing its respective module.
Mobile Marketing: Retirement of Individual sent messages
Improvement
Focus on using modern and efficient Mobile Marketing features! We are retiring the Individual sent messages tab in Mobile Marketing.
Recommendation Architect: Ready-to-use strategy templates
Improvement
Get started effortlessly with the Recommendation Architect! Draw inspiration from our ready-made strategies to achieve your goals! We are introducing ready-to-use strategy templates in the Recommendation Architect. The templates enable you to quickly and easily implement strategies tailored to specific outcomes, while serving as an excellent starting point for understanding the features and capabilities of the Recommendation Architect.
Integration with PrestaShop and Salla
Improvement
Easily integrate your SALESmanago account with PrestaShop and Salla!
The SALESmanago plugin is now available in the PrestaShop and Salla marketplaces.
Transactional emails: Testing phase
New feature
Use the API to send transactional emails in real time and easily integrate transactional emails into your automated campaigns! SALESmanago is launching the testing phase for a new real-time API method that allows you to send transactional (non-marketing) emails to customers regardless of their consent status, also via Workflows.
Emails warning about failed XML Product Feed updates
Improvement
Stay informed and promptly address any errors in your XML Product Feeds! We are introducing new notifications for SALESmanago users. From now on, you will be notified by email if your XML Product Feed fails to be updated several times, and then as soon as your Feed is updated correctly again.
Workflow: Sending transactional SMS messages
New feature
Stay connected with both opt-in and opt-out Contacts by providing real-time SMS updates! We are introducing the option to send transactional SMS messages through the Workflow Action: Send text message to Contact.
Integration with PrestaShop 8 and product detail synchronization
Improvement
Enjoy a smooth and seamless integration experience! Seamlessly integrate Product Catalogs with your SALESmanago account and unlock the full potential of Product Collections! SALESmanago is introducing a ready-made integration with the latest version of PrestaShop. We are also enhancing our integration with PrestaShop by introducing the capability to transfer product details from PrestaShop 1.7 and PrestaShop 8 to SALESmanago via Product Catalogs.
AI Transactional Segmentation: Testing phase
New feature
Put Contact data to work and effectively target your audiences from the very beginning of your SALESmanago journey! SALESmanago is launching the testing phase for AI Transactional Segmentation, an AI-powered feature that allows you to generate Contact segments based on historical transactional data transferred to SALESmanago in External Events. You can use these segments across the platform, wherever Contact selection is required.
Email Design Studio: Background image
Improvement
Capture your Contacts’ attention with engaging visuals! We are introducing the option to add a background image to emails created in the Email Design Studio.
New Workflow Condition: Contact has opt-in status for Web Push
Improvement
Enjoy increased targeting possibilities and create more efficient Automation Processes! We are introducing a new Workflow Condition: Contact has opt-in status for Web Push, which allows you to check whether you can send Web Push notifications to Contacts based on any or a specific consent prompt.
Web Engagement Studio: Testing phase
New feature
Use a single tool to create a wide range of attractive, engaging communications! Drive lead generation and boost conversions! SALESmanago opens the testing phase for the Web Engagement Studio, a comprehensive solution for designing lead- and conversion-generating website communications. In this initial development stage, the Web Engagement Studio can be used to create landing pages, forms, and Thank You Pages. In the future, this scope will be expanded to include pop-ups, sidebars, banners, and more.
Web Push: Increased sending throughput
Improvement
Enjoy enhanced system performance in the Web Push channel! SALESmanago is increasing its Web Push notification throughput to 100 thousand per minute.
External Events: Real-time processing
Improvement
Engage your customers with real-time website personalization! We are reducing the External Event processing time to less than 1 second (approximately 16 ms). Use accurate and reliable data without worrying about delays and watch as user satisfaction translates into higher conversion rates.
Removing deprecated API methods: /api/email/messages and /api/email/send
Improvement
Engage your customers with real-time website personalization! We are reducing the External Event processing time to less than 1 second (approximately 16 ms). Use accurate and reliable data without worrying about delays and watch as user satisfaction translates into higher conversion rates.
Improved Personal Shopping Inbox wizard
Improvement
Enjoy a more intuitive user interface! We are enhancing the Personal Shopping Inbox wizard by reorganizing the settings and refining the text content to provide better guidance.
New Workflow Condition: Link in text message clicked by Contact
Improvement
Identify Contacts who actively engage with your text messages and adjust your communication accordingly! SALESmanago is introducing a new Workflow Condition: Link in text message clicked by Contact, which allows you to check how many times a Contact has clicked links in your text messages within a specified period.
New Workflow elements for checking WhatsApp consent status
Improvement
Expand your possibilities and increase your reach with automated WhatsApp campaigns! We are introducing two new Workflow elements that allow you to adjust your communication depending on the Contact’s WhatsApp consent status. Use the Event: WhatsApp consent status changed to opt-in and the Condition: Contact has opt-in status for WhatsApp to create even more personalized automations.
WhatsApp: Support for action buttons
Improvement
Engage your audience more effectively with action buttons in WhatsApp messages! SALESmanago is expanding its WhatsApp integration via Bird. Previously, only templates of the image and text types were supported. Now, you can also use action buttons (copy code, link, phone) in your messages, with the option to edit the button text.
AI Sidekick for XML mapping
New feature
Map XML Product Feeds quickly and easily, without asking Technical Support for assistance! To create an XML Product Feed in SALESmanago, you need to map the data fields in your XML file to the corresponding SALESmanago data fields. Until now, this process was handled by our Technical Support. Now, we are extending the capabilities of AI Sidekick with XML file mapping, enabling you to easily perform this process on your own.
Email Marketing Settings: Bot action filtering
New feature
Enjoy more reliable statistics and gain more accurate insights into your results! SALESmanago is adding the option to filter out bot interactions, including Apple’s Mail Privacy Protection (MPP), in the Email Marketing statistics (OR and CTR). You can find this option in the Email Marketing Settings. Note that this setting affects email statistics displayed across the system, including Email Marketing, Workflows, the Contact Card, Reports, and more.
New WhatsApp integration via Bird
New feature
Easily integrate with WhatsApp via Bird and take full advantage of this modern communication channel! SALESmanago is introducing a new version of the WhatsApp integration, based on the latest version of the Bird platform. The new integration meets all technical requirements and offers new options.
Preference Center: No coding required & new wizard
Improvement
Boost your efficiency with easy Preference Center management! Enjoy a new, more intuitive interface for the Preference Center wizard! We are transforming the Preference Center into a user-friendly, no-code solution in terms of both configuration and management. Additionally, the Preference Center wizard has been redesigned for a better user experience.
AI Sidekick: New AI support tool
New feature
Engage your customers with compelling text content and high-quality visuals! Provide excellent service to your website visitors by shortening the response time in Live Chat! Target Contacts through the most effective channels for maximum results! SALESmanago is introducing AI Sidekick—a new support tool based on artificial intelligence and integrated into a number of SALESmanago features. You can ask it for help when creating emails, text messages, and Web Push notifications, or when communicating with website visitors via the SALESmanago Live Chat. Moreover, it allows you to optimize your Workflow processes and Contact segmentation by automatically selecting the most effective channel for individual Contacts.
New Workflow Events for Product Collections: Product price dropped and Product is back in stock
New feature
Leverage your data to reach the right audience at the right time! Engage your Contacts and encourage them to return to your store! SALESmanago is adding two new Workflow Events designed specifically for use in combination with Product Collections. The Events: Product price dropped and Product is back in stock allow you to trigger a Workflow based on changes in your Product Catalog and notify these changes to those Contacts who may find this news interesting.
API: Transactional Text Messages (SMS)
New feature
Send personalized transactional messages in real time and make sure that your time-sensitive communications are always delivered on time! SALESmanago is introducing an API method for sending transactional text messages, for example, to confirm a purchase or payment. In the Mobile Marketing module, dedicated tabs for transactional messages have been added to Sent messages and Templates.
Enhanced Segmentation: More time range options in Filtering by date
Improvement
Enjoy greater flexibility when creating Contact segments! SALESmanago is adding a number of dynamic time ranges to the Contact filter: Filtering by date. Before, it was only possible to select a specific date range. Now, you can choose from a variety of options, such as today, within last 7 days or less than (X) days ago.
Multi-Account Management: Ability to share email templates
Improvement
Save time and effort by sharing Workflows and email templates between different SALESmanago accounts! Up till now, it has been possible to share (copy) Workflow processes between connected SALESmanago accounts. Now, we are extending this option to email templates.
New Ad Audiences: Integration with TikTok and new interface for Facebook and Google Ads
New feature
Follow the latest trends with the TikTok integration and grow your revenue by leveraging Contact data collected in SALESmanago! SALESmanago is introducing a new version of Facebook and Google Ads integrations, in addition to implementing a new integration with TikTok. All these integrations are now available in a single place (Menu → Audiences → Social Media → Ad audiences). Both the integration process and the creation and management of ad audiences is now very similar for all these integrations.
Improved integration with Google Ads
Improvement
Make the most of the Google Ads integration with SALESmanago! SALESmanago is improving its integration with Google Ads to adjust it to recent changes implemented by Google. The new integration offers a more efficient mechanism for synchronizing Contacts.
Workflow: Wait for average time between orders
Improvement
Find the best time to reach your Contacts! SALESmanago is introducing a new option for the Workflow element Wait. The new option, Wait for average time between orders, allows you to reach your Contacts when they are most likely to place an order.
Spotlight: WebFlow
New feature
Enhance your conversion rates by targeting anonymous visitors and measure your effectiveness by analyzing their activity! SALESmanago is introducing a new feature: WebFlow, which allows you to effortlessly build Automation Processes closely related to your website. The feature includes Spotlight functionalities, enabling you to automate your responses for both monitored Contacts and anonymous visitors.
API method for AI recommendations: Collaborative filtering
Improvement
Benefit from another method for obtaining recommendation data and freely customize product listing! We are adding an API method for the batch retrieval of collaborative filtering recommendations.
SALESmanago Added Value
New feature
Evaluate how effectively SALESmanago has been supporting your marketing efforts and see what you can expect in the future! In this new section added to the Main Dashboard, you can see the revenue generated for your e-store through SALESmanago over a specific period, as well as a prediction for the upcoming equivalent period. The Added Value is calculated based on a time decay attribution model, one of the most accurate revenue attribution models, which assigns different values to subsequent touchpoints.
Email Marketing: SPF, DKIM, and DMARC validation for new sender accounts
Improvement
Ensure that your sender account complies with all regulations! To protect the deliverability rates of our customers, we are introducing SPF, DKIM, and DMARC validation for new sender accounts. Sender accounts that do not have these required email authentication protocols cannot be used to send emails to more than 1,000 Contacts.
Enhanced Segmentation: Improved filtering by activity in Email Marketing channel and refreshed design for selected filters
Improvement
Enjoy an improved UI for Contact segmentation! We are significantly improving the Contact filter: filtering by number of emails, which has now been renamed filtering by activity in Email Marketing channel. Now, when filtering Contacts by email-related activity, you can define a time range of up to 2 years and decide between the AND & OR connectors for more precise targeting. Moreover, besides email opened, email clicked, and email sent, you can also use a new activity type: Sending status, which allows you to filter Contacts based on the sending status of a specific mailing. Additionally, we are implementing a new, refreshed design for the following Contact filters: filtering by Key Information, filtering by standard detail(s), filtering by tag(s), filtering by tag scoring, filtering by consent status, and filtering by visit (Spotlight).
New SALESmanago menu
New feature
Enjoy a more user-friendly interface and intuitive navigation across the system! Save time and quickly move around SALESmanago! We are introducing a new, improved menu, with all functionalities divided into 6 main categories. Additionally, we are introducing a search box at the top of the screen, which allows you to easily find both features and Contacts. For now, the new menu is available under the "New menu" switch, and you still have the option to go back to the old navigation system.
Email Marketing: Ability to cancel an ongoing mailing
Improvement
Cancel an ongoing mailing without applying the Emergency Email Brake (and without preventing other emails from being sent)! Previously, to prevent unwanted emails from an ongoing mailing from being sent, you had to use the Emergency Email Brake or ask our Support for help. Now, SALESmanago allows you to cancel an entire ongoing mailing on your own, from the Email Marketing module.
Workflow: Ability to schedule activation and deactivation time
Improvement
Gain even more control over your Workflow campaigns! Previously, you could schedule a Workflow to be activated and deactivated on specific dates. Now, you can also specify the times.
Enhanced Segmentation: Refreshed design for Contact filters
Improvement
Enjoy a modern look and a unified user experience! We are refreshing the overall design for the following Contact filters: Filtering by consent status, Filtering by Contact scoring, and Filtering by email address domain.
RFM: Filtering Contacts by e-store
Improvement
Generate RFM reports for individual e-stores and enjoy enhanced analytical capabilities! Previously, Contacts included in RFM reports could only be selected (filtered) based on tags. Now, you can also narrow your selection to Contacts that have made a purchase in a specific e-store.
Spotlight: Dynamic recommendations for anonymous visitors in Web Push notifications
Improvement
Target anonymous visitors with dynamic product recommendations and boost your conversions! We are enhancing the Spotlight feature by introducing dynamic product recommendations in Web Push notifications intended for anonymous visitors. The dynamic recommendations are based on the Recently viewed products scenario.
Google Ads: New requirements for ad personalization consent
Improvement
Make sure that you follow all applicable regulations! We are adding a message box at the top of the Google Ads screen to inform you about the new user data processing policy, according to which only Contacts who have agreed to receive personalized ads can be included in a Google Ads group. The message also includes instructions for updating your existing groups or creating new ones.
Custom links for requesting consultations
Improvement
Enjoy more comprehensive and intuitive customer support! Recently, we have introduced the option to schedule a consultation with a Support or Success specialist through a special panel on the SALESmanago platform. Now, you can also directly schedule a meeting with your individual Customer Success Manager (available for Customers who have an individual CSM assigned to them).
Enhanced Segmentation: Improved Contact filters
Improvement
Enjoy more precise and intuitive Contact targeting! We are further enhancing the following Contact filters: filtering by dictionary detail(s), filtering by Workflow status, filtering by number of emails, and filtering by most effective channel. We are refreshing the overall design, adding new operators, and you can also choose whether the data selected will be connected based on the AND or OR logic.
API Recommendations: Last viewed scenario for anonymous visitors
Improvement
Display personalized, visit-based recommendations to both monitored Contacts and anonymous visitors! Previously, you could use API recommendation scenarios for monitored Contacts only. Now, you can use the Last Viewed scenario for anonymous visitors as well!
Event Center: Removal from the system
Improvement
Focus on modern, fully supported modules and features! We are removing the outdated Event Center module from the system to make space for modern features. Note that this change has nothing to do with External Events, such as CART or PURCHASE.
Email Design Studio: Dark mode preview for Gmail
Improvement
Make sure that your emails look good in both light and dark modes in Gmail inboxes! We are adding a new preview option for the Email Design Studio: dark mode for Gmail. Now, you can see what your emails look like not only on different devices (desktop, tablet, and mobile), but also depending on the background mode (light/dark).
WhatsApp: Integration with the new Bird platform
Improvement
Enjoy an up-to-date integration with Bird and WhatsApp! We are introducing an integration with the new Bird platform, through which SALESmanago can be integrated with the WhatsApp messaging service. The integration with the old Bird platform remains available.
API method for validating coupon codes
Improvement
Use a new, simple method to verify coupon code validity! We are implementing an API method for verifying the validity of coupon codes generated in SALESmanago before they are applied during the purchase process, at the checkout stage.
Enhanced Segmentation: Improved filtering by External Events and new Email marked as spam selector
Improvement
Enjoy more precise and intuitive Contact targeting! We are enhancing the Contact filter: filtering by External Events by refreshing the overall design and adding intuitive new operators and dynamic time ranges. Additionally, now you can choose whether Event data will be connected based on the AND or OR logic. Moreover, we are introducing a new Contact selector: Email marked as spam, which allows you to pick or exclude Contacts who marked your emails as spam, for example, to exclude them from mass mailings or send them NPS surveys.
New feature: Product Collections
Improvement
Segment Contacts based on their preferences and target them with perfectly matched recommendations! We are introducing a new feature: Product Collections, which allows you to store information about products associated with individual Contacts. You can use Product Collections in Contact segmentation, Workflows, Recommendation Frames, and the Email Design Studio. You can also view the contents of different Product Collections directly on individual Contact Cards. Use this new feature to create highly-personalized campaigns, build genuine customer intimacy, and increase your conversions!
Refreshed design for Email Design Studio
Improvement
Enjoy a more modern and user-friendly interface for the Email Design Studio! The refreshed look features a new top bar and improved selection components.
Merged Mobile Marketing modules
Improvement
Take advantage of modern technology! We have combined the old Mobile Marketing module with the new, improved module to provide our Customers with the best user experience. From now on, users of the old Mobile Marketing module can access all features from the new Mobile Marketing module only. Additionally, we have improved the UI of the new module to make it more intuitive.
Enhanced export of Contacts and External Events
Improvement
Export Contacts and External Events quickly and easily! We are enhancing the Contact and External Event export feature by upgrading the technology behind it, refreshing the general layout, and introducing a new option that allows you to conveniently select standard and dictionary details for export.
Email Design Studio: Email size optimization, anti-spam protection, and improved icons and stars
Improvement
We have optimized the HTML code of emails created in the Email Design Studio to reduce their size – now, you can be certain that your Contacts can immediately see the majority of your email content in Gmail inboxes. Additionally, we have added the option to specify the language of your email to make your message more trustworthy to anti-spam filters. Last but not least, we have enhanced the appearance of social media icons, standard icons, and stars. Rest assured that your emails look great on all screens!
Email Design Studio: Subscription confirmation emails
Improvement
Use SALESmanago’s cutting-edge email designer to create attractive subscription confirmation emails with appealing opt-in links! With the new widgets, you can add an opt-in link in the form of text or a button. Enjoy the capabilities of the Email Design Studio when creating all types of emails, and ensure consistent branding by using the same widgets and styles in all your emails!
Improved Workflow: Elements divided into categories, upgrade ability, and new Condition
Improvement
Save time and easily find what you need when creating Workflows! We are enhancing the element lists in the Workflow creator by organizing them into categories. Moreover, now you can see all elements available in the Workflow creator, also those that are currently unavailable in your plan, along with the option to easily request an upgrade. Additionally, we are introducing a new Workflow Condition: Contact used specific browser, which allows you to adjust your campaigns to the different browsers used by your audience.
Adjustments to the new Gmail and Yahoo requirements: SPF, DKIM, DMARC
Improvement
Follow our guidance and make sure that your email deliverability is not affected by the new Gmail and Yahoo requirements! As these two major email clients are introducing stricter protection measures, we have provided instructions for implementing the now required SPF, DKIM, and DMARC protocols. Additionally, we have adjusted our email sending mechanism by adding the option to exclude @gmail.com and @yahoo.com addresses from the list of recipients, to help you protect your deliverability rate if your account still needs to be adapted to the new policies.
Workflow: Ability to schedule Workflow activation and new Conditions
Improvement
Configure your Workflows in advance and enjoy even more automated campaigns! We have added the option to specify the date and time when a ready Workflow should be activated and deactivated. Additionally, we introduced two new Workflow Conditions: Contact used specific operating system and Contact used specific device type, so that you can target your Contacts even more precisely. Last but not least, we have merged several Conditions into one: Contact has basic information, to make our Workflow feature even more user-friendly.
Improved Email Design Studio: Consistent use of UTM parameters in emails, thumbnails for YouTube Shorts, and new product selection scenarios
Improvement
Enjoy more consistency and broader capabilities in the Email Design Studio! With the improved mechanism for adding UTM parameters to emails' HTML code, you can benefit from consistent and accurate campaign analytics. Moreover, now you can include thumbnails for YouTube Shorts in your emails. Another great addition are two new product selection scenarios for the Dynamic Product Block: products from selected category and products from selected brand. Recommend products and brands of your choice and drive your sales in the right direction!
Enhanced Segmentation: Filtering by Key Information
Improvement
Enjoy more capabilities for using data collected in the Preference Center! SALESmanago is introducing a new Contact filter: Filtering by Key Information. You can filter Contacts by up to 10 Key Information items at the same time, combining them using either the AND or OR logic.
Recommendation Frames: Lazy loading for images
Improvement
Enjoy faster page loading times! Feel free to display multiple Recommendation Frames on your website’s pages and place them anywhere without reducing your website’s performance! We are introducing the option to enable lazy loading for images in Recommendation Frames. When this option is activated, images load only when the Recommendation Frame is actually visible on the screen, which increases your website’s performance.
SALESmanago menu: Improved Shortcuts
Improvement
Enjoy even easier navigation on the SALESmanago platform! Shortcuts are now prominently displayed at the top of the SALESmanago menu and open as soon as you hover your cursor over the icon. Moreover, each shortcut is now accompanied by an icon representing its respective module.
Mobile Marketing: Retirement of Individual sent messages
Improvement
Focus on using modern and efficient Mobile Marketing features! We are retiring the Individual sent messages tab in Mobile Marketing.
Recommendation Architect: Ready-to-use strategy templates
Improvement
Get started effortlessly with the Recommendation Architect! Draw inspiration from our ready-made strategies to achieve your goals! We are introducing ready-to-use strategy templates in the Recommendation Architect. The templates enable you to quickly and easily implement strategies tailored to specific outcomes, while serving as an excellent starting point for understanding the features and capabilities of the Recommendation Architect.
Integration with PrestaShop and Salla
Improvement
Easily integrate your SALESmanago account with PrestaShop and Salla!
The SALESmanago plugin is now available in the PrestaShop and Salla marketplaces.
Emails warning about failed XML Product Feed updates
Improvement
Stay informed and promptly address any errors in your XML Product Feeds! We are introducing new notifications for SALESmanago users. From now on, you will be notified by email if your XML Product Feed fails to be updated several times, and then as soon as your Feed is updated correctly again.
Integration with PrestaShop 8 and product detail synchronization
Improvement
Enjoy a smooth and seamless integration experience! Seamlessly integrate Product Catalogs with your SALESmanago account and unlock the full potential of Product Collections! SALESmanago is introducing a ready-made integration with the latest version of PrestaShop. We are also enhancing our integration with PrestaShop by introducing the capability to transfer product details from PrestaShop 1.7 and PrestaShop 8 to SALESmanago via Product Catalogs.
Email Design Studio: Background image
Improvement
Capture your Contacts’ attention with engaging visuals! We are introducing the option to add a background image to emails created in the Email Design Studio.
New Workflow Condition: Contact has opt-in status for Web Push
Improvement
Enjoy increased targeting possibilities and create more efficient Automation Processes! We are introducing a new Workflow Condition: Contact has opt-in status for Web Push, which allows you to check whether you can send Web Push notifications to Contacts based on any or a specific consent prompt.
Web Push: Increased sending throughput
Improvement
Enjoy enhanced system performance in the Web Push channel! SALESmanago is increasing its Web Push notification throughput to 100 thousand per minute.
External Events: Real-time processing
Improvement
Engage your customers with real-time website personalization! We are reducing the External Event processing time to less than 1 second (approximately 16 ms). Use accurate and reliable data without worrying about delays and watch as user satisfaction translates into higher conversion rates.
Removing deprecated API methods: /api/email/messages and /api/email/send
Improvement
Engage your customers with real-time website personalization! We are reducing the External Event processing time to less than 1 second (approximately 16 ms). Use accurate and reliable data without worrying about delays and watch as user satisfaction translates into higher conversion rates.
Improved Personal Shopping Inbox wizard
Improvement
Enjoy a more intuitive user interface! We are enhancing the Personal Shopping Inbox wizard by reorganizing the settings and refining the text content to provide better guidance.
New Workflow Condition: Link in text message clicked by Contact
Improvement
Identify Contacts who actively engage with your text messages and adjust your communication accordingly! SALESmanago is introducing a new Workflow Condition: Link in text message clicked by Contact, which allows you to check how many times a Contact has clicked links in your text messages within a specified period.
New Workflow elements for checking WhatsApp consent status
Improvement
Expand your possibilities and increase your reach with automated WhatsApp campaigns! We are introducing two new Workflow elements that allow you to adjust your communication depending on the Contact’s WhatsApp consent status. Use the Event: WhatsApp consent status changed to opt-in and the Condition: Contact has opt-in status for WhatsApp to create even more personalized automations.
WhatsApp: Support for action buttons
Improvement
Engage your audience more effectively with action buttons in WhatsApp messages! SALESmanago is expanding its WhatsApp integration via Bird. Previously, only templates of the image and text types were supported. Now, you can also use action buttons (copy code, link, phone) in your messages, with the option to edit the button text.
Preference Center: No coding required & new wizard
Improvement
Boost your efficiency with easy Preference Center management! Enjoy a new, more intuitive interface for the Preference Center wizard! We are transforming the Preference Center into a user-friendly, no-code solution in terms of both configuration and management. Additionally, the Preference Center wizard has been redesigned for a better user experience.
Enhanced Segmentation: More time range options in Filtering by date
Improvement
Enjoy greater flexibility when creating Contact segments! SALESmanago is adding a number of dynamic time ranges to the Contact filter: Filtering by date. Before, it was only possible to select a specific date range. Now, you can choose from a variety of options, such as today, within last 7 days or less than (X) days ago.
Multi-Account Management: Ability to share email templates
Improvement
Save time and effort by sharing Workflows and email templates between different SALESmanago accounts! Up till now, it has been possible to share (copy) Workflow processes between connected SALESmanago accounts. Now, we are extending this option to email templates.
Improved integration with Google Ads
Improvement
Make the most of the Google Ads integration with SALESmanago! SALESmanago is improving its integration with Google Ads to adjust it to recent changes implemented by Google. The new integration offers a more efficient mechanism for synchronizing Contacts.
Workflow: Wait for average time between orders
Improvement
Find the best time to reach your Contacts! SALESmanago is introducing a new option for the Workflow element Wait. The new option, Wait for average time between orders, allows you to reach your Contacts when they are most likely to place an order.
API method for AI recommendations: Collaborative filtering
Improvement
Benefit from another method for obtaining recommendation data and freely customize product listing! We are adding an API method for the batch retrieval of collaborative filtering recommendations.
Email Marketing: SPF, DKIM, and DMARC validation for new sender accounts
Improvement
Ensure that your sender account complies with all regulations! To protect the deliverability rates of our customers, we are introducing SPF, DKIM, and DMARC validation for new sender accounts. Sender accounts that do not have these required email authentication protocols cannot be used to send emails to more than 1,000 Contacts.
Enhanced Segmentation: Improved filtering by activity in Email Marketing channel and refreshed design for selected filters
Improvement
Enjoy an improved UI for Contact segmentation! We are significantly improving the Contact filter: filtering by number of emails, which has now been renamed filtering by activity in Email Marketing channel. Now, when filtering Contacts by email-related activity, you can define a time range of up to 2 years and decide between the AND & OR connectors for more precise targeting. Moreover, besides email opened, email clicked, and email sent, you can also use a new activity type: Sending status, which allows you to filter Contacts based on the sending status of a specific mailing. Additionally, we are implementing a new, refreshed design for the following Contact filters: filtering by Key Information, filtering by standard detail(s), filtering by tag(s), filtering by tag scoring, filtering by consent status, and filtering by visit (Spotlight).
Email Marketing: Ability to cancel an ongoing mailing
Improvement
Cancel an ongoing mailing without applying the Emergency Email Brake (and without preventing other emails from being sent)! Previously, to prevent unwanted emails from an ongoing mailing from being sent, you had to use the Emergency Email Brake or ask our Support for help. Now, SALESmanago allows you to cancel an entire ongoing mailing on your own, from the Email Marketing module.
Workflow: Ability to schedule activation and deactivation time
Improvement
Gain even more control over your Workflow campaigns! Previously, you could schedule a Workflow to be activated and deactivated on specific dates. Now, you can also specify the times.
Enhanced Segmentation: Refreshed design for Contact filters
Improvement
Enjoy a modern look and a unified user experience! We are refreshing the overall design for the following Contact filters: Filtering by consent status, Filtering by Contact scoring, and Filtering by email address domain.
RFM: Filtering Contacts by e-store
Improvement
Generate RFM reports for individual e-stores and enjoy enhanced analytical capabilities! Previously, Contacts included in RFM reports could only be selected (filtered) based on tags. Now, you can also narrow your selection to Contacts that have made a purchase in a specific e-store.
Spotlight: Dynamic recommendations for anonymous visitors in Web Push notifications
Improvement
Target anonymous visitors with dynamic product recommendations and boost your conversions! We are enhancing the Spotlight feature by introducing dynamic product recommendations in Web Push notifications intended for anonymous visitors. The dynamic recommendations are based on the Recently viewed products scenario.
Google Ads: New requirements for ad personalization consent
Improvement
Make sure that you follow all applicable regulations! We are adding a message box at the top of the Google Ads screen to inform you about the new user data processing policy, according to which only Contacts who have agreed to receive personalized ads can be included in a Google Ads group. The message also includes instructions for updating your existing groups or creating new ones.
Custom links for requesting consultations
Improvement
Enjoy more comprehensive and intuitive customer support! Recently, we have introduced the option to schedule a consultation with a Support or Success specialist through a special panel on the SALESmanago platform. Now, you can also directly schedule a meeting with your individual Customer Success Manager (available for Customers who have an individual CSM assigned to them).
Enhanced Segmentation: Improved Contact filters
Improvement
Enjoy more precise and intuitive Contact targeting! We are further enhancing the following Contact filters: filtering by dictionary detail(s), filtering by Workflow status, filtering by number of emails, and filtering by most effective channel. We are refreshing the overall design, adding new operators, and you can also choose whether the data selected will be connected based on the AND or OR logic.
API Recommendations: Last viewed scenario for anonymous visitors
Improvement
Display personalized, visit-based recommendations to both monitored Contacts and anonymous visitors! Previously, you could use API recommendation scenarios for monitored Contacts only. Now, you can use the Last Viewed scenario for anonymous visitors as well!
Event Center: Removal from the system
Improvement
Focus on modern, fully supported modules and features! We are removing the outdated Event Center module from the system to make space for modern features. Note that this change has nothing to do with External Events, such as CART or PURCHASE.
Email Design Studio: Dark mode preview for Gmail
Improvement
Make sure that your emails look good in both light and dark modes in Gmail inboxes! We are adding a new preview option for the Email Design Studio: dark mode for Gmail. Now, you can see what your emails look like not only on different devices (desktop, tablet, and mobile), but also depending on the background mode (light/dark).
WhatsApp: Integration with the new Bird platform
Improvement
Enjoy an up-to-date integration with Bird and WhatsApp! We are introducing an integration with the new Bird platform, through which SALESmanago can be integrated with the WhatsApp messaging service. The integration with the old Bird platform remains available.
API method for validating coupon codes
Improvement
Use a new, simple method to verify coupon code validity! We are implementing an API method for verifying the validity of coupon codes generated in SALESmanago before they are applied during the purchase process, at the checkout stage.
Enhanced Segmentation: Improved filtering by External Events and new Email marked as spam selector
Improvement
Enjoy more precise and intuitive Contact targeting! We are enhancing the Contact filter: filtering by External Events by refreshing the overall design and adding intuitive new operators and dynamic time ranges. Additionally, now you can choose whether Event data will be connected based on the AND or OR logic. Moreover, we are introducing a new Contact selector: Email marked as spam, which allows you to pick or exclude Contacts who marked your emails as spam, for example, to exclude them from mass mailings or send them NPS surveys.
New feature: Product Collections
Improvement
Segment Contacts based on their preferences and target them with perfectly matched recommendations! We are introducing a new feature: Product Collections, which allows you to store information about products associated with individual Contacts. You can use Product Collections in Contact segmentation, Workflows, Recommendation Frames, and the Email Design Studio. You can also view the contents of different Product Collections directly on individual Contact Cards. Use this new feature to create highly-personalized campaigns, build genuine customer intimacy, and increase your conversions!
Refreshed design for Email Design Studio
Improvement
Enjoy a more modern and user-friendly interface for the Email Design Studio! The refreshed look features a new top bar and improved selection components.
Merged Mobile Marketing modules
Improvement
Take advantage of modern technology! We have combined the old Mobile Marketing module with the new, improved module to provide our Customers with the best user experience. From now on, users of the old Mobile Marketing module can access all features from the new Mobile Marketing module only. Additionally, we have improved the UI of the new module to make it more intuitive.
Enhanced export of Contacts and External Events
Improvement
Export Contacts and External Events quickly and easily! We are enhancing the Contact and External Event export feature by upgrading the technology behind it, refreshing the general layout, and introducing a new option that allows you to conveniently select standard and dictionary details for export.
Email Design Studio: Email size optimization, anti-spam protection, and improved icons and stars
Improvement
We have optimized the HTML code of emails created in the Email Design Studio to reduce their size – now, you can be certain that your Contacts can immediately see the majority of your email content in Gmail inboxes. Additionally, we have added the option to specify the language of your email to make your message more trustworthy to anti-spam filters. Last but not least, we have enhanced the appearance of social media icons, standard icons, and stars. Rest assured that your emails look great on all screens!
Email Design Studio: Subscription confirmation emails
Improvement
Use SALESmanago’s cutting-edge email designer to create attractive subscription confirmation emails with appealing opt-in links! With the new widgets, you can add an opt-in link in the form of text or a button. Enjoy the capabilities of the Email Design Studio when creating all types of emails, and ensure consistent branding by using the same widgets and styles in all your emails!
Improved Workflow: Elements divided into categories, upgrade ability, and new Condition
Improvement
Save time and easily find what you need when creating Workflows! We are enhancing the element lists in the Workflow creator by organizing them into categories. Moreover, now you can see all elements available in the Workflow creator, also those that are currently unavailable in your plan, along with the option to easily request an upgrade. Additionally, we are introducing a new Workflow Condition: Contact used specific browser, which allows you to adjust your campaigns to the different browsers used by your audience.
Adjustments to the new Gmail and Yahoo requirements: SPF, DKIM, DMARC
Improvement
Follow our guidance and make sure that your email deliverability is not affected by the new Gmail and Yahoo requirements! As these two major email clients are introducing stricter protection measures, we have provided instructions for implementing the now required SPF, DKIM, and DMARC protocols. Additionally, we have adjusted our email sending mechanism by adding the option to exclude @gmail.com and @yahoo.com addresses from the list of recipients, to help you protect your deliverability rate if your account still needs to be adapted to the new policies.
Workflow: Ability to schedule Workflow activation and new Conditions
Improvement
Configure your Workflows in advance and enjoy even more automated campaigns! We have added the option to specify the date and time when a ready Workflow should be activated and deactivated. Additionally, we introduced two new Workflow Conditions: Contact used specific operating system and Contact used specific device type, so that you can target your Contacts even more precisely. Last but not least, we have merged several Conditions into one: Contact has basic information, to make our Workflow feature even more user-friendly.
Improved Email Design Studio: Consistent use of UTM parameters in emails, thumbnails for YouTube Shorts, and new product selection scenarios
Improvement
Enjoy more consistency and broader capabilities in the Email Design Studio! With the improved mechanism for adding UTM parameters to emails' HTML code, you can benefit from consistent and accurate campaign analytics. Moreover, now you can include thumbnails for YouTube Shorts in your emails. Another great addition are two new product selection scenarios for the Dynamic Product Block: products from selected category and products from selected brand. Recommend products and brands of your choice and drive your sales in the right direction!
Enhanced Segmentation: Filtering by Key Information
Improvement
Enjoy more capabilities for using data collected in the Preference Center! SALESmanago is introducing a new Contact filter: Filtering by Key Information. You can filter Contacts by up to 10 Key Information items at the same time, combining them using either the AND or OR logic.
Transactional emails: Testing phase
New feature
Use the API to send transactional emails in real time and easily integrate transactional emails into your automated campaigns! SALESmanago is launching the testing phase for a new real-time API method that allows you to send transactional (non-marketing) emails to customers regardless of their consent status, also via Workflows.
Workflow: Sending transactional SMS messages
New feature
Stay connected with both opt-in and opt-out Contacts by providing real-time SMS updates! We are introducing the option to send transactional SMS messages through the Workflow Action: Send text message to Contact.
AI Transactional Segmentation: Testing phase
New feature
Put Contact data to work and effectively target your audiences from the very beginning of your SALESmanago journey! SALESmanago is launching the testing phase for AI Transactional Segmentation, an AI-powered feature that allows you to generate Contact segments based on historical transactional data transferred to SALESmanago in External Events. You can use these segments across the platform, wherever Contact selection is required.
Web Engagement Studio: Testing phase
New feature
Use a single tool to create a wide range of attractive, engaging communications! Drive lead generation and boost conversions! SALESmanago opens the testing phase for the Web Engagement Studio, a comprehensive solution for designing lead- and conversion-generating website communications. In this initial development stage, the Web Engagement Studio can be used to create landing pages, forms, and Thank You Pages. In the future, this scope will be expanded to include pop-ups, sidebars, banners, and more.
AI Sidekick for XML mapping
New feature
Map XML Product Feeds quickly and easily, without asking Technical Support for assistance! To create an XML Product Feed in SALESmanago, you need to map the data fields in your XML file to the corresponding SALESmanago data fields. Until now, this process was handled by our Technical Support. Now, we are extending the capabilities of AI Sidekick with XML file mapping, enabling you to easily perform this process on your own.
Email Marketing Settings: Bot action filtering
New feature
Enjoy more reliable statistics and gain more accurate insights into your results! SALESmanago is adding the option to filter out bot interactions, including Apple’s Mail Privacy Protection (MPP), in the Email Marketing statistics (OR and CTR). You can find this option in the Email Marketing Settings. Note that this setting affects email statistics displayed across the system, including Email Marketing, Workflows, the Contact Card, Reports, and more.
New WhatsApp integration via Bird
New feature
Easily integrate with WhatsApp via Bird and take full advantage of this modern communication channel! SALESmanago is introducing a new version of the WhatsApp integration, based on the latest version of the Bird platform. The new integration meets all technical requirements and offers new options.
AI Sidekick: New AI support tool
New feature
Engage your customers with compelling text content and high-quality visuals! Provide excellent service to your website visitors by shortening the response time in Live Chat! Target Contacts through the most effective channels for maximum results! SALESmanago is introducing AI Sidekick—a new support tool based on artificial intelligence and integrated into a number of SALESmanago features. You can ask it for help when creating emails, text messages, and Web Push notifications, or when communicating with website visitors via the SALESmanago Live Chat. Moreover, it allows you to optimize your Workflow processes and Contact segmentation by automatically selecting the most effective channel for individual Contacts.
New Workflow Events for Product Collections: Product price dropped and Product is back in stock
New feature
Leverage your data to reach the right audience at the right time! Engage your Contacts and encourage them to return to your store! SALESmanago is adding two new Workflow Events designed specifically for use in combination with Product Collections. The Events: Product price dropped and Product is back in stock allow you to trigger a Workflow based on changes in your Product Catalog and notify these changes to those Contacts who may find this news interesting.
API: Transactional Text Messages (SMS)
New feature
Send personalized transactional messages in real time and make sure that your time-sensitive communications are always delivered on time! SALESmanago is introducing an API method for sending transactional text messages, for example, to confirm a purchase or payment. In the Mobile Marketing module, dedicated tabs for transactional messages have been added to Sent messages and Templates.
New Ad Audiences: Integration with TikTok and new interface for Facebook and Google Ads
New feature
Follow the latest trends with the TikTok integration and grow your revenue by leveraging Contact data collected in SALESmanago! SALESmanago is introducing a new version of Facebook and Google Ads integrations, in addition to implementing a new integration with TikTok. All these integrations are now available in a single place (Menu → Audiences → Social Media → Ad audiences). Both the integration process and the creation and management of ad audiences is now very similar for all these integrations.
Spotlight: WebFlow
New feature
Enhance your conversion rates by targeting anonymous visitors and measure your effectiveness by analyzing their activity! SALESmanago is introducing a new feature: WebFlow, which allows you to effortlessly build Automation Processes closely related to your website. The feature includes Spotlight functionalities, enabling you to automate your responses for both monitored Contacts and anonymous visitors.
SALESmanago Added Value
New feature
Evaluate how effectively SALESmanago has been supporting your marketing efforts and see what you can expect in the future! In this new section added to the Main Dashboard, you can see the revenue generated for your e-store through SALESmanago over a specific period, as well as a prediction for the upcoming equivalent period. The Added Value is calculated based on a time decay attribution model, one of the most accurate revenue attribution models, which assigns different values to subsequent touchpoints.
New SALESmanago menu
New feature
Enjoy a more user-friendly interface and intuitive navigation across the system! Save time and quickly move around SALESmanago! We are introducing a new, improved menu, with all functionalities divided into 6 main categories. Additionally, we are introducing a search box at the top of the screen, which allows you to easily find both features and Contacts. For now, the new menu is available under the "New menu" switch, and you still have the option to go back to the old navigation system.