Many people have gone through the experience of going into a local shop, like a coffee house where you’re a regular and the barista recognizes you and knows your favorite drink before you even order it. These merchant-to-customer relationships are good business. Likewise customers expect meaningful experiences through their online journey with your e-commerce website, mobile application, or in social media.

Forrester research shows that 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. [Forrester]

Despite the clear benefits, many businesses struggle with implementing effective customer journeys due to challenges in obtaining precise data and execution of the data. Join our webinar to learn how to overcome these obstacles and enhance your customer engagement with cutting-edge, AI-driven strategies.