Segmentation and transactional analysis
Segmentation of customers based on purchasing history allows to plan efficiently campaigns like win back, cross-selling, upselling, and adjust content (email, recommendations on the website, RTB campaigns) perfectly to customer.
SALESmanago can automatically create segments of contacts based on parameters such as:
Localization of the purchase
Thus system automatically creates groups of customers who buy similar products and allows to run campaign on products complementary to one that customer just bought. Additionally we gain information about which products, sales channel and localizations are most efficient.