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SALESmanago launches powerful personalisation tool to drive eCommerce revenue

  • Developed to answer marketers' need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences
  • News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques

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SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses

Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe's most widely used eCommerce platforms which enables over 300,000 businesses to create and customise online stores. The partnership supports SALESmanago's mission to help eCommerce companies drive personalised customer engagement and maximise ROI through seamless integrations as well as advanced AI-driven tools.

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Case Study: How Subdued Scaled with SALESmanago

Subdued's ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.

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SALESmanago and Leadoo join forces to build Europe's largest Customer Engagement Platform and drive mid-market eCommerce growth

  • SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe's number one CEP
  • Helsinki-headquartered Leadoo will strengthen SALESmanago's presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation

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CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO positio‑rredistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. This shift reflects a significant reevaluation of marketing within businesses, as it is now perceived less as a siloed function and more as a strategic, growth-oriented driver embedded into broader business goals.

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Transactional emails: Testing phase

Use the API to send transactional emails in real time and easily integrate transactional emails into your automated campaigns! SALESmanago is launching the testing phase for a new real-time API method that allows you to send transactional (non-marketing) emails to customers regardless of their consent status, also via Workflows.

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Workflow: Sending transactional SMS messages

Stay connected with both opt-in and opt-out Contacts by providing real-time SMS updates! We are introducing the option to send transactional SMS messages through the Workflow Action: Send text message to Contact.

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AI Transactional Segmentation: Testing phase

Put Contact data to work and effectively target your audiences from the very beginning of your SALESmanago journey! SALESmanago is launching the testing phase for AI Transactional Segmentation, an AI-powered feature that allows you to generate Contact segments based on historical transactional data transferred to SALESmanago in External Events. You can use these segments across the platform, wherever Contact selection is required.

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Web Engagement Studio: Testing phase

Use a single tool to create a wide range of attractive, engaging communications! Drive lead generation and boost conversions! SALESmanago opens the testing phase for the Web Engagement Studio, a comprehensive solution for designing lead- and conversion-generating website communications. In this initial development stage, the Web Engagement Studio can be used to create landing pages, forms, and Thank You Pages. In the future, this scope will be expanded to include pop-ups, sidebars, banners, and more.

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AI Sidekick for XML mapping

Map XML Product Feeds quickly and easily, without asking Technical Support for assistance! To create an XML Product Feed in SALESmanago, you need to map the data fields in your XML file to the corresponding SALESmanago data fields. Until now, this process was handled by our Technical Support. Now, we are extending the capabilities of AI Sidekick with XML file mapping, enabling you to easily perform this process on your own.

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SALESmanago launches powerful personalisation tool to drive eCommerce revenue

  • Developed to answer marketers' need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences
  • News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques

More

SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses

Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe's most widely used eCommerce platforms which enables over 300,000 businesses to create and customise online stores. The partnership supports SALESmanago's mission to help eCommerce companies drive personalised customer engagement and maximise ROI through seamless integrations as well as advanced AI-driven tools.

More

Case Study: How Subdued Scaled with SALESmanago

Subdued's ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.

More

SALESmanago and Leadoo join forces to build Europe's largest Customer Engagement Platform and drive mid-market eCommerce growth

  • SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe's number one CEP
  • Helsinki-headquartered Leadoo will strengthen SALESmanago's presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation

More

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO positio‑rredistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. This shift reflects a significant reevaluation of marketing within businesses, as it is now perceived less as a siloed function and more as a strategic, growth-oriented driver embedded into broader business goals.

More

SALESmanago menu: Improved Shortcuts

Enjoy even easier navigation on the SALESmanago platform! Shortcuts are now prominently displayed at the top of the SALESmanago menu and open as soon as you hover your cursor over the icon. Moreover, each shortcut is now accompanied by an icon representing its respective module.

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Recommendation Frames: Lazy loading for images

Enjoy faster page loading times! Feel free to display multiple Recommendation Frames on your website's pages and place them anywhere without reducing your website's performance! We are introducing the option to enable lazy loading for images in Recommendation Frames. When this option is activated, images load only when the Recommendation Frame is actually visible on the screen, which increases your website's performance.

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Mobile Marketing: Retirement of Individual sent messages

Focus on using modern and efficient Mobile Marketing features! We are retiring the Individual sent messages tab in Mobile Marketing.

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Recommendation Architect: Ready-to-use strategy templates

Get started effortlessly with the Recommendation Architect! Draw inspiration from our ready-made strategies to achieve your goals! We are introducing ready-to-use strategy templates in the Recommendation Architect. The templates enable you to quickly and easily implement strategies tailored to specific outcomes, while serving as an excellent starting point for understanding the features and capabilities of the Recommendation Architect.

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Integration with PrestaShop and Salla

Easily integrate your SALESmanago account with PrestaShop and Salla! The SALESmanago plugin is now available in the PrestaShop and Salla marketplaces.

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[WEBINAR] Press Pause or Play: Navigating Key eCommerce Trends for 2025

Key Questions We'll Answer:

  • How can businesses stay competitive with AI-driven personalization?
  • Which data-driven insights will be most valuable in 2025?
  • What habits and tactics should extinct by then end of this year

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[WEBINAR] Learn the path to customer engagement success with the SALESmanago Growth Framework

Join the webinar and: -Learn the essentials of a growth framework for eCommerce - and why you need one -Understand the key eCommerce marketing components to enable scaling -Discover how to start looking at your internal capabilities eCommerce marketing capabilities

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[Webinar] Why you shouldn't flex* on personalised omnichannel?

Join the webinar and: -Change Your point of view on CX -Understand deeply Gen Z as customers, their motivation, cultural change and even some of their slang -Find a new communication code or even build a new playbook

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Introduction and first steps in SALESmanago

Joining the webinar for new users you will:

  • find out the most important functionalities
  • discover the inspirational possibilities of SALESmanago
  • learn how to automate your campaigns efficiently

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Introduction to advanced SALESmanago features

Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.

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