760%
Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor)
70%
Segmentation is mostly used to adjust content to recipients’ preferences. 70% of consumers say they would pay more attention to personalized products. (Infogroup)
130%
Segmentation makes companies 130% more likely to research the motivations of their buyers and 60% more likely to understand their fears and challenges - which leads to exceeding companies' lead generation and revenue goal. (Cintell)
TOP 10
Segmentation is named among TOP 10 challenges by MarTech users. (Automizy)
77%
77% of the ROI generated through email marketing comes from audience segmentation, targeted, and triggered campaigns. (Higher Logic)
65%
Segmented campaigns get 14.37% more opens and 64.78% more clicks. (MailChimp)
Go beyond
basic demographics, with hyper segmentation that considers interests and behaviors of consumers.
Identify
high-potential and high-probability-to-buy segments and accounts to target and deliver the right messages and offers at the right time to get the desired action or response.
Create, edit, manage
and analyze all segments from the user-friendly Center, and all places in the system where contact selection takes place.
Use
a unified interface that allows instant no-code data processing and leverage accessible and editable segmentation creators that save your time while granting precise targeting.
Hyper Segmentation Center
is a cutting-edge solution that allows easy, one-click creation of the most advanced segments combining all data collected in CDP, such as behavior, transactions, customer characteristics, etc.
Easily target
the most meaningful groups of contacts for specific campaigns without composing new ones manually for every marketing action. AI-powered segmentation center will analyze customer data and deliver a list of relevant segments.
Use Cases
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CapabilitiesCustomer Hyper SegmentationTraditional Segmentation Tools
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Pre-set ready-to-use filters
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Segmentation powered by AI
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No-code data processing
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Personalization beyond basic demographics, using interests and behaviors
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Identification of high propensity segments to target
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Advanced, real-time personalization at an individual level
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Easy segment creation & edition from any place where you set campaign audience
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One-click selection of ready-to-use contact groups without creating a new segment
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Mix & Match segments to prepare the most suitable groups of contacts/