Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Welcome to SALESmanago Content Hub - your one-stop shop for all things digital marketing
Latest Posts:
July 15, 2025
SALESmanago launches real-time marketing suite to cut campaign creation time from hours to minutes
Smarter, faster communication tools clear execution bottlenecks, embed conversational marketing, and unlock instant personalisation across every customer channel.
July 14, 2025
How Ancient Craft Broke the eCommerce Ceiling
In the heart of Italy's renowned Emilia-Romagna region, 4 Madonne Caseificio dell’Emilia has been a bastion of tradition since 1967, crafting world-class Parmigiano Reggiano PDO. More than just a producer, it is a guardian of heritage. However, to carry this legacy into the future, they needed to transform their digital presence from a simple storefront into the...
July 10, 2025
From Lead to Loyal Customer: How a Successful Marketing Funnel Works
The marketing funnel is a concept that defines the journey of a potential consumer from the moment they identify a need for goods or services to the stage of becoming a loyal customer of your brand.In digital marketing, it refers to the process of converting someone from a casual internet user who comes into contact with the brand ...
Latest Growth Hacks:
May 23, 2025
#Growth Hack Series with Product Collections: Turning Customer Behaviour into Sales
Want to truly understand what makes your customers tick? Then get ready, because Product Collections is your new go-to tool. This feature gives you a direct line to your customers' interests, turning that knowledge into real sales. Unlock deep personalisation and drive revenue with smart, automated campaigns that react to genuine customer intent. Learn h...
May 14, 2025
Growth Hack Series: How to Supercharge Your Mobile Engagement
As mobile usage dominates the digital landscape, more eCommerce brands are asking: “How do we get users to re-engage, convert, and come back—without annoying them?” The answer? Thoughtfully timed, well-segmented mobile push and in-app notifications.
April 23, 2025
#Growth Hack Series: 5 Must-Try Tips to Ignite Your Website Visitor Engagement
Your website is often the first point of contact with potential customers. Are you making the most of it? It's not just about looking good; it's about creating an experience that captivates visitors and encourages them to connect with your brand. Let's dive into some actionable tips to boost engagement and turn those casual browsers into loyal ...
From our Leaders:
May 23, 2025
Bringing Happiness Principles into Online Shopping
We often talk about conversion rates, AOV, and CLV in the world of eCommerce. These metrics are undoubtedly important. But what if we shifted our focus slightly, drawing inspiration from a seemingly unrelated field … like the science of happiness?
April 23, 2025
Contextual Personalisation – The Foundation of Modern Customer Experience
For years, I've observed how personalisation has revolutionised eCommerce, influencing the way brands build relationships with customers. Delivering content and offers that cater to the individual needs of users has become crucial. However, the real game-changer in this field is contextual personalisation – an approach that gives Customer Experience an e...
April 4, 2025
From B2B to BwB: Why the Future Belongs to Brands That Build With, Not For, Their Customers
There’s a growing shift happening in how we sell, how we partner, and ultimately, how we grow. And it starts with a simple truth hiding in plain sight: People don’t want to be sold to—they want to build something with you.The classic B2B dynamic—where vendors pitch, buyers listen, and decisions are made in isolation—is breaking down. What’s emerging in its pla...
