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Latest Posts:
May 14, 2025
Growth Hack Series: How to Supercharge Your Mobile Engagement
As mobile usage dominates the digital landscape, more eCommerce brands are asking: “How do we get users to re-engage, convert, and come back—without annoying them?” The answer? Thoughtfully timed, well-segmented mobile push and in-app notifications.
May 12, 2025
Tatuum's Fashion Marketing Overhaul
Tatuum, a renowned Polish fashion brand, has been shaping capsule wardrobes for over 25 years. The brand stands out for its holistic approach to fashion, emphasising quality, longevity, and timeless design. Tatuum promotes a lifestyle rooted in respect for relationships, experiences, and sustainable values. Its collections are crafted with care, reflecting a commitme...
April 23, 2025
Contextual Personalisation – The Foundation of Modern Customer Experience
For years, I've observed how personalisation has revolutionised eCommerce, influencing the way brands build relationships with customers. Delivering content and offers that cater to the individual needs of users has become crucial. However, the real game-changer in this field is contextual personalisation – an approach that gives Customer Experience an e...
Latest Growth Hacks:
May 14, 2025
Growth Hack Series: How to Supercharge Your Mobile Engagement
As mobile usage dominates the digital landscape, more eCommerce brands are asking: “How do we get users to re-engage, convert, and come back—without annoying them?” The answer? Thoughtfully timed, well-segmented mobile push and in-app notifications.
April 23, 2025
#Growth Hack Series: 5 Must-Try Tips to Ignite Your Website Visitor Engagement
Your website is often the first point of contact with potential customers. Are you making the most of it? It's not just about looking good; it's about creating an experience that captivates visitors and encourages them to connect with your brand. Let's dive into some actionable tips to boost engagement and turn those casual browsers into loyal ...
April 07, 2025
#Growth Hack Series: Master Acquisition with Web Engagement Studio
Your website is leaking opportunities. Every. Single. Day.You're driving traffic. You're investing in campaigns. But most of your visitors exit without leaving anything behind—no d...
From our Leaders:
April 23, 2025
Contextual Personalisation – The Foundation of Modern Customer Experience
For years, I've observed how personalisation has revolutionised eCommerce, influencing the way brands build relationships with customers. Delivering content and offers that cater to the individual needs of users has become crucial. However, the real game-changer in this field is contextual personalisation – an approach that gives Customer Experience an e...
April 04, 2025
From B2B to BwB: Why the Future Belongs to Brands That Build With, Not For, Their Customers
There’s a growing shift happening in how we sell, how we partner, and ultimately, how we grow. And it starts with a simple truth hiding in plain sight: People don’t want to be sold to—they want to build something with you.The classic B2B dynamic—where vendors pitch, buyers listen, and decisions are made in isolation—is breaking down. What’s emerging in its pla...
March 19, 2025
Why We're All In on Growth Framework: A Reality Check for eCommerce Success in 2025
You have 14 marketing tools, 5 dashboards, and endless "strategic priorities" for this year. Yet something's still missing. That nagging feeling that despite all the tech, your eCommerce growth isn't matching your ambition. We get it. We've noticed that businesses aren't just looking for tools anymore—they...
