converse cas study
Case Study

Discover the success
story of Converse
achieved with SALESmanago

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3663%

ROI for Marketing
Automation implementation

850%

Up to 850% higher CTR and
161% higher OR for dynamic emails
compared to mass campaigns

Our cooperation with SALESmanago was born from the need for implement a system that supports full marketing automation activities in our eCommerce department. Working with this tool has allowed us, above all, to obtain leads, automate newsletter dispatch, and personalize and segment the database. Our results are growing, as can be seen in the reports. The possibilities for the program are enormous, and new functions supporting the development of marketing activities are constantly appearing. The commitment and professionalism of our supervisor make the cooperation run smoothly.

Aneta Ochnik

Online Content and Sales Coordinator

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About

Our company has been developing its activities since 1993. Both in Poland and neighboring countries, we are striving to be the best distributor in the lifestyle sector. Our eCommerce department is growing dynamically in terms of both the value of products sold online and the number of online stores. With this rapid development comes the desire to offer our services in many new markets. We are committed to building solid relationships with clients.

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Challenges

Activation and segmentation of customers at every stage of the buyer’s journey

The need to adapt the offer and the method of communication individually for each client

Maintaining brand loyalty and the number of transactions made

Process automation and implementation of best practices in marketing automation

Conducting omnichannel communication that is attractive to the recipient (e-mail, webpush, text messages, website messages) allowing for the delivery of a personalized offer at the optimal time

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Effects

3663%

ROI for Marketing
Automation implementation

54%

Transactions supported by SALESmanago account for over 54%

73%

Over 73% of last-click-supported transactions were generated by automation and workflow rules

397%

Up to 397% higher open rate and a 701% higher click rate for dynamic emails with 1-to-1 recommendations compared to mass emails

28%

An increase in the contact base by 28% per year

850%

Up to 850% higher CTR and 161% higher OR for dynamic emails compared to mass campaigns

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300 employees support 3000+ midsize and enterprise customers worldwide
For those who use Marketo, Hubspot or Pardot, SALESmanago is powerful, feature rich inbound marketing automation platform, very affordable with excellent support.
Coy Gupta Head of Search
SALESmanago account management is extremely efficient and well organized. We are happy customers with both our account and the solution.
Adelina Toma Online Manager
CE Cosmetics
Support is really great in problem solving. SALESmanago is up-to-date in innovations and is capable to adjust for unique needs also.
András Szegedin Digital Interaction
Management Group Head
Thanks to CRM we gained deeper insight into customer behavior and we understood their needs. SALESmanago contributes to boost in our sales in online shopping.
Karol Bzymek Head of Digital & IT CEE
Marketing Automation solutions provided by SALESmanago is time-saving. Personalisation of offers gives a customer an impression that the offer is specially chosen for him by a specialist.
Michał Jaworski E-Commerce Manager
Thanks to the SALESmanago system I have managed to implement solutions that help me come closer to my customers in real real-time and thus generating more sales.
Philip Nordfeldt CEO