3128%
ROI for Marketing
Automation implementation
33%
Last-click supported transactions
account for 33% of transactions
supported by SALESmanago
The intuitive and multifunctional SALESmanago platform is a comprehensive online marketing tool that offers many valuable solutions. New dashboards allow you to easily track your progress. We also appreciate dedicated consultants for their professionalism and commitment.
About
The best retail airsoft store in Europe offers thousands of products from more than 200 manufacturers worldwide. At Gunfire, you’ll find everything you need to start your adventure with Airsoft, and when you get the hang of it, you can modify your equipment.
The company’s philosophy is described by the words – Airsoft & More. Since Airsoft includes a wide range of products, understanding the current trends and needs of our customers is key. More represents the passion and heart we put into our work and our high level of customer service. It also refers to the Airsoft community’s active participation in daily life by supporting local shooters, organizing competitions and participating in industry fairs.
Challenges and goals
Maintaining brand loyalty
Incorporating activation
and constant customer segmentation
Developing a multi-market approach and communications that are attractive to the recipient and allow for the delivery of a personalized offer at the best moment
Automating new marketing processes and reaching users through multiple channels (email, web push, SMS, website messages)
Increasing retention and Customer Lifetime Value
Effects
3128%
ROI for Marketing
Automation implementation
33%
Last-click supported transactions account for 33% of transactions supported by SALESmanago
53%
of transactions supported by SALESmanago were generated by automatic campaigns that matched 1‑to‑1 to user activity
179%
higher CTR for dynamic emails
compared to mass campaigns
31%
An increase in the contact base by
31% per year
