Do you love your customers enough to win their loyalty? CUPID will tell you!
Hosted by Aleksander Skalka, Solution Engineering Manager at SALESmanago
You focus on providing the most compelling customer experience to elicit more customer engagement with your brand. But do you know how wide and far this experience goes? Are there any areas where your customers may feel abandoned and their needs ignored? Despite all your efforts, this may be the case, because your company may not use all the chances to provide an experience as great as you may imagine. To enable you to assess customer’s experience with your brand, we created CUPID Score, which we’ll explain in detail in this webinar. Attending it will provide you with information:
- on different categories of customer experience
- on how to use CUPID Score
- on how to benefit from your company’s score to improve the experience and engagement of your customers.
Neglecting customer experience is especially dangerous in a highly competitive environment eCommerce have always been, and which is even more apparent in the face of loyalty recession and changing customers behavior eCommerce experiences in 2023.
We hear you
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HOW
How? By allowing our customers to gain an advantage through 3 principles:
Customer Intimacy: A self-learning solution that leverages zero- and first-party data. The effect: Know your customers better than your competition. Increased loyalty. Authentic relationships.
Precision Execution: Combining hyper-personalization of the omnichannel experience with predefined processes. The effect: higher CR, AOV, and CLV, and lower customer churn.
Growth Intelligence: Merging Human and AI-based guidance to increase the impact of your budget and efforts. No-code design cuts dependency on IT. The effect: Full control of your revenue outcomes.
The blend of the above is a guarantee for each marketing team to be powerful, lean and pragmatic. And a trusted revenue partner for their CEO’s.
-
WHY
Marketing in eCommerce has become the most exciting but also the most demanding area of business. Hyper aggressive strategies of competition, skyrocketing Customer Acquisition Costs, complexity of Omnichannel Experience and customer growing demand for true relationships and superior relevancy make it harder than ever to achieve proper Conversion Rates and Return on Investment in Marketing.
On top of that eCommerce marketers face huge fragmentation and growing costs of marketing technology solutions, reliance on IT and other scarce expertise. This slows them down and decreases their impact.
Due to the above meeting revenue expectations in eCommerce is getting more and more challenging and in the quest for growth marketing teams end up with:
Never-ending demand for more resources, while aiming to be lean and differentiated
Shortsighted spray & pray tactics instead of long term vision focused on building value
Being looked down at as a cost-center, instead of a respected CEO’s revenue partners
That’s why we created SALESmanago and our vision
A world where every marketing team can deliver the strongest eCommerce revenue growth…the lean way -
WHAT
The solution is SALESmanago. No code, AI driven Customer Data Platform with natively built Omnichannel Execution, Analytics, Optimization Tools and Marketing Intelligence features. We are designing it for impact hungry eCommerce marketing teams that desire Enterprise Class solutions and are willing to challenge the world’s largest eCommerce businesses and share the values of:
Delivering Results
Being Lean and Pragmatic
Staying ahead of competition
Our Customer Success teams will make sure you do everything faster than expected.
Success. Together.
We hear you
-
WHY
Marketing in eCommerce has become the most exciting but also the most demanding area of business. Hyper aggressive strategies of competition, skyrocketing Customer Acquisition Costs, complexity of Omnichannel Experience and customer growing demand for true relationships and superior relevancy make it harder than ever to achieve proper Conversion Rates and Return on Investment in Marketing.
On top of that eCommerce marketers face huge fragmentation and growing costs of marketing technology solutions, reliance on IT and other scarce expertise. This slows them down and decreases their impact.
Due to the above meeting revenue expectations in eCommerce is getting more and more challenging and in the quest for growth marketing teams end up with:
Never-ending demand for more resources, while aiming to be lean and differentiated
Shortsighted spray & pray tactics instead of long term vision focused on building value
Being looked down at as a cost-center, instead of a respected CEO’s revenue partners
That’s why we created SALESmanago and our vision
A world where every marketing team can deliver the strongest eCommerce revenue growth…the lean way -
HOW
How? By allowing our customers to gain an advantage through 3 principles:
Customer Intimacy: A self-learning solution that leverages zero- and first-party data. The effect: Know your customers better than your competition. Increased loyalty. Authentic relationships.
Precision Execution: Combining hyper-personalization of the omnichannel experience with predefined processes. The effect: higher CR, AOV, and CLV, and lower customer churn.
Growth Intelligence: Merging Human and AI-based guidance to increase the impact of your budget and efforts. No-code design cuts dependency on IT. The effect: Full control of your revenue outcomes.
The blend of the above is a guarantee for each marketing team to be powerful, lean and pragmatic. And a trusted revenue partner for their CEO’s.
-
WHAT
The solution is SALESmanago. No code, AI driven Customer Data Platform with natively built Omnichannel Execution, Analytics, Optimization Tools and Marketing Intelligence features. We are designing it for impact hungry eCommerce marketing teams that desire Enterprise Class solutions and are willing to challenge the world’s largest eCommerce businesses and share the values of:
Delivering Results
Being Lean and Pragmatic
Staying ahead of competition
Our Customer Success teams will make sure you do everything faster than expected.
Success. Together
Aleksander Skalka, Solution Engineering Manager at SALESmanago
He has been leading the implementation of marketing automation strategies for over 10 years now. He worked as Marketing Automation Consulting Director, being responsible for the Customer Success Department and the implementation of SALESmanago for the key customers. He gained and used his experience working with companies such as Orange, Idea Bank, 4Finance, New Balance, Yves Rocher, Oriflame, and many more. He manages Marketing Automation Academy that has certified over 1000 marketing automation specialists across Europe. Currently, he helps to introduce marketing automation strategies for the biggest e-commerce and B2C enterprises.
