la imprenta case study
Case Study

Discover the success
story of La Imprenta
achieved with SALESmanago

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176%

Sales increase

93x

ROI

“It has raised the attention we receive to another level.” “All customers are under control.” “It is very powerful.”

Enrique Bayo

Project Director

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About

This graphic communication company specializes in the printing of books, catalogs, magazines, and brochures. Since 1998, they have been offering their services to all types of clients: companies, institutions, and individuals. They operate throughout Spain and also internationally.

https://www.laimprentacg.com/

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Challenges

Implementing customer segmentation

Employing automation processes

Collecting, managing,
and activating customer data

Increasing customer loyalty

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Results

93x

ROI

11.76%

11.76% of supported last-click
transactions generated by automation processes

62.26%

OR increase for automated email campaigns compared to standard mass campaigns

7.59%

CTR increase for automated email campaigns compared to standard mass campaigns

60.5%

60.5% of transactions supported by SALESmanago

42.5%

42.5% of last-click transactions supported by SALESmanago

176%

Sales increase

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300 employees support 3000+ midsize and enterprise customers worldwide
For those who use Marketo, Hubspot or Pardot, SALESmanago is powerful, feature rich inbound marketing automation platform, very affordable with excellent support.
Coy Gupta Head of Search
SALESmanago account management is extremely efficient and well organized. We are happy customers with both our account and the solution.
Adelina Toma Online Manager
CE Cosmetics
Support is really great in problem solving. SALESmanago is up-to-date in innovations and is capable to adjust for unique needs also.
András Szegedin Digital Interaction
Management Group Head
Thanks to CRM we gained deeper insight into customer behavior and we understood their needs. SALESmanago contributes to boost in our sales in online shopping.
Karol Bzymek Head of Digital & IT CEE
Marketing Automation solutions provided by SALESmanago is time-saving. Personalisation of offers gives a customer an impression that the offer is specially chosen for him by a specialist.
Michał Jaworski E-Commerce Manager
Thanks to the SALESmanago system I have managed to implement solutions that help me come closer to my customers in real real-time and thus generating more sales.
Philip Nordfeldt CEO