eCommerce
Future Tech 2022
Study
eCommerce
Future Tech Study
2022
Take part in our quick Survey, help us understand how the marketing technologies for eCommerce will evolve and win a brand new Vespa Scooter.
Vespa
Take part in our quick Survey, help us understand how the marketing technologies for eCommerce will evolve and win a brand new Vespa Scooter.
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Are you a CMO, Marketing Director, Marketing Manager, Performance Manager, Marketing Specialist working for an eCommerce business?

Below you will find 18 questions relating to trends, technologies and challenges in eCommerce that modern marketing teams are facing. Please provide answers to below 18 questions and out of all people that took part in the survey one will get a brand new Vespa Scooter.

Below you will find 18 questions relating to trends, technologies and challenges in eCommerce that modern marketing teams are facing. Please provide answers to below 18 questions and out of all people that took part in the survey one will get a brand new Vespa Scooter.

1. What technological trends do you perceive as the most influential in eCommerce right now? (Select at least three)

2. Which of the following do you perceive as the greatest challenge in your organization? (Select at least three)

3. Over the next two years, what do you believe are the challenges your business will face in a post-cookie privacy-focused environment? (Select at least three)

4. What could cause your company to implement a completely new tool that is able to back you up in challenges you chose in the previous question? (Select at least three)

5. Which eCommerce platform is your store based on?

6. What is the current state of the MarTech stack in your company? Mark what types of software you use now: (Multiple Selection)

7. Does your company make use of the AI support in segmentation, personalization, and execution?

8. What elements of the MarTech stack do you plan to implement in the next 3-6 months? (Multiple selection)

9. What elements of the MarTech stack do you plan to implement in the next 2 years? (Multiple selection)

10. What solution in your Martech stack do you see as insufficient and plan to change it as soon as possible? (Multiple selection)

11. How much does your company rely on the types of data outlined below when executing marketing campaigns? (1 means “Not at all”, 5 means “Mostly”)

Third-party data
First-party data
Zero-party data

12. What communication channels do you use in your marketing campaigns? Please mark what channels you used or plan to use and how important they are to you now. (1 means “Not important”, 5 means “Very important”).

Channel
How important
is this channel
to your strategy?
Text messages (SMS / WhatsApp / Viber)
How important is this channel to your strategy?
Email
How important is this channel to your strategy?
Mobile Push
How important is this channel to your strategy?
Web Push
How important is this channel to your strategy?
Live Chat
How important is this channel to your strategy?
Social Media
How important is this channel to your strategy?
Ad Networks
How important is this channel to your strategy?
Website Product Recommendation frames
How important is this channel to your strategy?
Website Personalization
How important is this channel to your strategy?
Mobile App Personalization
How important is this channel to your strategy?
POS
How important is this channel to your strategy?
E-kiosks
How important is this channel to your strategy?
Call Center
How important is this channel to your strategy?

13. Describe in max 5 sentences what the ideal software for E-commerce marketing team should be about?

14. How many employees work in your company?

15. What is the annual revenue (EURO) of your company?

16. Which industry is your company operating in?

17. What is the average monthly traffic on your company website?

18. What is the share of online sales in total sales of your company?

Thank you for submiting the survey, your work is done :)

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