Deep Behavioral Profiling
Monitor and save information about all customer interactions with the store and a specific product. Measure interest and personalize communication with customers based on what they are actually looking for.
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Monitor and save information about all customer interactions with the store and a specific product. Measure interest and personalize communication with customers based on what they are actually looking for.
Data obtained thanks to the user interaction tracking module is used to:
creating a unique analytics that fully exploits the specificity of the store and product characteristics,
identifying the attributes of the products most interesting to the customer in order to perfectly personalize offers and communication,
deeper understanding of users' needs and responding to them.
How does this work?
Deep Behavioral Profiling allows you to track not only the list of products viewed by the user, but also information on all parameters checked by him and displayed details about the product. On this basis, common features of the products are emerging, unique to each client, allowing for an accurate adjustment of the offer to his preferences.
Thanks to this solution, it is possible to track various customer activities on the site, such as:
Use Cases
Website personalization
Displaying products (e.g. cosmetics) tailored to the user, based on previously selected product categoriesProduct recommendations and remarketing
The use of information about colors, sizes, product brands (clothes, shoes) most viewed by the user for remarketing and creating recommendations in all communication channels.Online & offline data integration
Communicating the user with a specific stationary store, which he indicated when checking the availability of products offline.Personalization of offers
Preparation of an individual offer based on the parameters entered in the calculator or search engine on the website.Matching discount coupons
Providing discount coupons for products saved on the favorites list, added to the clipboard.