Product Collections

Stop guessing customer preferences!
Leverage behavioral and engagement data to build customer-product connections and power targeted campaigns and recommendations with Product Collections.

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Product Collections

Discover the Power of Deep Behavioral Personalization with Product Collections

Product Collection

Product Collections is an innovative tool that allows you to bridge the gap between customers and products

  • Collect behavioral data from your customers — ranging from product interactions, such as zooming on a photo or interacting with the product page, to engagement data from wishlists, reviews, and searches
  • Access 1-to-1 personalized Product Collections on the 360° Profile of each of your customers in our CDP
  • Increase conversions by deploying this new customer intelligence into segmentation, scoring and omnichannel marketing automation strategies

Leverage your Product Collections across the whole SALESmanago platform

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Email Marketing

Send emails with individualized product recommendations

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Segmentation

Build segments powered by behavioral data

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Automation Processes

Orchestrate workflow triggering with new Product Collection events

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Recommendations

Exclude purchased products from recommendations

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Automation Processes

Build advanced flows with Product Collections conditions

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Integrations

Synchronize the data across all platforms with real-time APIs

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Your Marketing Strategy just became hyper-personal

Personalized Recommendations

  • Tailor marketing campaigns based on specific product interests
  • Engage customers with products they love for more effective promotions

Wishlist Engagement

  • Send targeted emails or notifications about special offers, availability, and discounts for items in a client’s wishlist
  • Create a sense of urgency and drive conversions through wishlist engagement

Dynamic Content for Product Comparisons

  • Re-engage customers with dynamic content presenting items they've compared
  • Boost customer interactions and satisfaction through visual comparisons

Targeted Promotions and Campaign

  • Identify contacts interested in specific products through Product Collections
  • Run targeted promotional campaigns for specific products or display personalized recommendations

Enhanced Customer Segmentation

  • Utilize Product Collections to create segments based on customer preferences and behaviors
  • Improve the effectiveness of future campaigns by grouping contacts based on their preferences and interactions

Post-Purchase Engagement through Reviews and Recommendations

  • Encourage customers to review products and recommend additional items from their wishlist or interest list
  • Enhance post-purchase engagement and build customer loyalty

Introducing new customers interactions to drive engagement and conversion

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Manage Your Wishlist Effortlessly

When you're on your favorite online store, keeping track of your wishlist items can be a hassle. Now, imagine your wishlist not only remembers but surprises you with exclusive offers and discounts. It's like your wishlist coming to life, ensuring you never miss out on what you've been browsing.

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Visualize Your Preferences

Navigating through an ocean of products on a website can be overwhelming. Imagine if your online store transformed your visit into a personalized, stress-free shopping journey, showing you products curated to your taste as if it understands your preferences like a trusted shopping companion.

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Shape Your Future Shopping Experience

After making a purchase, wouldn't it be great to influence your future choices? Share your thoughts and reviews, and witness the website suggesting items tailored to your liking. It's like having a direct line to the store, where your feedback shapes your shopping experience.

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Discover More of What You Love

While exploring an online store, wouldn't it be wonderful if it could understand your taste better? Anticipate your desires with suggestions that perfectly complement your favorites. It's like the store intuitively getting you, turning each visit into a delightful discovery of new favorites.

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Shop Seamlessly Across Devices

Switching between devices and losing your wishlist can be frustrating. Imagine your shopping preferences staying seamlessly connected. Add to your collection on one device, and it effortlessly appears on all. It's like having a personal store that adapts to your every move, making your shopping journey smooth, no matter where you are.

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Manage Your Wishlist Effortlessly

When you're on your favorite online store, keeping track of your wishlist items can be a hassle. Now, imagine your wishlist not only remembers but surprises you with exclusive offers and discounts. It's like your wishlist coming to life, ensuring you never miss out on what you've been browsing.

icon hyper
icon hyper main

Visualize Your Preferences

Navigating through an ocean of products on a website can be overwhelming. Imagine if your online store transformed your visit into a personalized, stress-free shopping journey, showing you products curated to your taste as if it understands your preferences like a trusted shopping companion.

icon hyper
icon hyper

Shape Your Future Shopping Experience

After making a purchase, wouldn't it be great to influence your future choices? Share your thoughts and reviews, and witness the website suggesting items tailored to your liking. It's like having a direct line to the store, where your feedback shapes your shopping experience.

icon hyper 2

Discover More of What You Love

While exploring an online store, wouldn't it be wonderful if it could understand your taste better? Anticipate your desires with suggestions that perfectly complement your favorites. It's like the store intuitively getting you, turning each visit into a delightful discovery of new favorites.

icon hyper 3

Shop Seamlessly Across Devices

Switching between devices and losing your wishlist can be frustrating. Imagine your shopping preferences staying seamlessly connected. Add to your collection on one device, and it effortlessly appears on all. It's like having a personal store that adapts to your every move, making your shopping journey smooth, no matter where you are.

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Beat Your Customer Experience Playbooks

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