115%
turnover uplift month to month using holistic marketing automation approach with marketing automation rules and segmentation
74%
increase in OR of dynamic emails based on customer behavior, in comparison with blast emails to a segmented client base
We have been searching for a software solution which can help us achieve positive results in online marketing and built a reliable system for marketing automation. In our experience with SALESmanago, we have noticed a significant ease in our work as marketers, since it gives us all the solutions at one place and offers a variety of constantly improving tools. SALESmanago has given us a first-mover advantage as it has always been first on the market to integrate new technology solutions, backed with AI modules for prediction and data enrichment. For us, one of the most valuable elements that SALESmanago has to offer, is the innovation, implemented in their software, combined with all the various functionalities and opportunities to cover every aspect of marketing automation.
Janina Kaneva
COO and co-founder
The client
Top Ideas Digital is a marketing and consulting agency based in Vienna & Munich, striving to bring people and their businesses to the next level in the digital economy. Today, their trusted clients, ranging from big Fortune 500 companies to small booming businesses in over 20 countries in the EMEA region, apply the firm’s strategies, software solution bundles, and expertise to transform and scale their digital marketing and sales efforts. Their client is an industry-leading communications services provider in Eastern Europe with more than 4 million customers, part of an international media provider group with the broadest network coverage in South East Europe.
Challenges
Set and implement best practices MA
Create and implement behavior-based marketing automation
Run sales campaigns in the online shop
Implement personal offers and recommendations for clients
Uplift turnover in the online shop and raise renewal rates of offline clients into the online shop
Optimization of the customer journey and based on personal behavior
Solution
Automation rules
Created and optimized for uplifting online sales. Used in various processes crucial for the online sales such as abandoned cart sequence, after purchase follow-up and upselling efforts
Lead generation
Conversation of anonymous traffic into monitored contacts through the usage of pop-ups, landing pages and sidebars. This process also contributes to the collection of customer behavior and interest data
Personalized offers
A process of automated delivery to clients in their contact renewal period, in order to lower the churn rate and transfer them from offline to online sales
Web Push Notifications
Sent to anonymous clients with the task to deliver messages and measure their performance as an important first touch point for clients who are buying online
Social proof widget
Used for boosting sales and urgency for products which are part of special offer campaigns
A/B/X tests
Used for email campaigns and creation of landing pages for optimization of the overall performance
Personalized banners, email segmentation matrix / ad-hoc rule
Segment and target with special offers based on previous behavior
Sales dashboard
Used to monitor and analyze customer behavior on a personal level and define different buyer personas as well as outline high-performing segments
Analysis
Based on the SOSTAC holistic approach
Results
115%
turnover uplift month to month using holistic marketing automation approach with marketing automation rules and segmentation
74%
increase in OR of dynamic emails based on customer behavior, in comparison with blast emails to a segmented client base
97%
CTOR in emails to a client segment in the contract renewal period
17%
higher conversion rate in sales using behavioral based pop-up
Development opportunities
RFM Marketing automation solution
Implementing AI recommendations
Implementation of Product Recommendation frame
RFM Marketing automation solution
