3 key strategies for maximizing the revenue in eCommerce
... the lean way
Webinar, 25th of August, 11:00 AM CEST
Hosted by Aleksander Skalka, Solutions Engineering Manager at SALESmanago
The eCommerce industry is going through a recession - contrary to high expectations of growth after the pandemics, the revenues dropped by 13% in Europe in 2022. Marketing is becoming extremely challenging, as aggressive competition forces businesses to constantly struggle to get customers' attention and sustain their loyalty. We present 3 strategies that will allow you to streamline the revenue growth by focusing only on what's most relevant to your customers and what brings the highest value.
We hear you
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HOW
How? By allowing our customers to gain an advantage through 3 principles:
Customer Intimacy: A self-learning solution that leverages zero- and first-party data. The effect: Know your customers better than your competition. Increased loyalty. Authentic relationships.
Precision Execution: Combining hyper-personalization of the omnichannel experience with predefined processes. The effect: higher CR, AOV, and CLV, and lower customer churn.
Growth Intelligence: Merging Human and AI-based guidance to increase the impact of your budget and efforts. No-code design cuts dependency on IT. The effect: Full control of your revenue outcomes.
The blend of the above is a guarantee for each marketing team to be powerful, lean and pragmatic. And a trusted revenue partner for their CEO’s.
-
WHY
Marketing in eCommerce has become the most exciting but also the most demanding area of business. Hyper aggressive strategies of competition, skyrocketing Customer Acquisition Costs, complexity of Omnichannel Experience and customer growing demand for true relationships and superior relevancy make it harder than ever to achieve proper Conversion Rates and Return on Investment in Marketing.
On top of that eCommerce marketers face huge fragmentation and growing costs of marketing technology solutions, reliance on IT and other scarce expertise. This slows them down and decreases their impact.
Due to the above meeting revenue expectations in eCommerce is getting more and more challenging and in the quest for growth marketing teams end up with:
Never-ending demand for more resources, while aiming to be lean and differentiated
Shortsighted spray & pray tactics instead of long term vision focused on building value
Being looked down at as a cost-center, instead of a respected CEO’s revenue partners
That’s why we created SALESmanago and our vision
A world where every marketing team can deliver the strongest eCommerce revenue growth…the lean way -
WHAT
The solution is SALESmanago. No code, AI driven Customer Data Platform with natively built Omnichannel Execution, Analytics, Optimization Tools and Marketing Intelligence features. We are designing it for impact hungry eCommerce marketing teams that desire Enterprise Class solutions and are willing to challenge the world’s largest eCommerce businesses and share the values of:
Delivering Results
Being Lean and Pragmatic
Staying ahead of competition
Our Customer Success teams will make sure you do everything faster than expected.
Success. Together.
We hear you
-
WHY
Marketing in eCommerce has become the most exciting but also the most demanding area of business. Hyper aggressive strategies of competition, skyrocketing Customer Acquisition Costs, complexity of Omnichannel Experience and customer growing demand for true relationships and superior relevancy make it harder than ever to achieve proper Conversion Rates and Return on Investment in Marketing.
On top of that eCommerce marketers face huge fragmentation and growing costs of marketing technology solutions, reliance on IT and other scarce expertise. This slows them down and decreases their impact.
Due to the above meeting revenue expectations in eCommerce is getting more and more challenging and in the quest for growth marketing teams end up with:
Never-ending demand for more resources, while aiming to be lean and differentiated
Shortsighted spray & pray tactics instead of long term vision focused on building value
Being looked down at as a cost-center, instead of a respected CEO’s revenue partners
That’s why we created SALESmanago and our vision
A world where every marketing team can deliver the strongest eCommerce revenue growth…the lean way -
HOW
How? By allowing our customers to gain an advantage through 3 principles:
Customer Intimacy: A self-learning solution that leverages zero- and first-party data. The effect: Know your customers better than your competition. Increased loyalty. Authentic relationships.
Precision Execution: Combining hyper-personalization of the omnichannel experience with predefined processes. The effect: higher CR, AOV, and CLV, and lower customer churn.
Growth Intelligence: Merging Human and AI-based guidance to increase the impact of your budget and efforts. No-code design cuts dependency on IT. The effect: Full control of your revenue outcomes.
The blend of the above is a guarantee for each marketing team to be powerful, lean and pragmatic. And a trusted revenue partner for their CEO’s.
-
WHAT
The solution is SALESmanago. No code, AI driven Customer Data Platform with natively built Omnichannel Execution, Analytics, Optimization Tools and Marketing Intelligence features. We are designing it for impact hungry eCommerce marketing teams that desire Enterprise Class solutions and are willing to challenge the world’s largest eCommerce businesses and share the values of:
Delivering Results
Being Lean and Pragmatic
Staying ahead of competition
Our Customer Success teams will make sure you do everything faster than expected.
Success. Together
Aleksander Skalka, Solutions Engineering Manager at SALESmanago
He has been leading the implementation of marketing automation strategies for over 10 years now. He worked as Marketing Automation Consulting Director, being responsible for the Customer Success Department and the implementation of SALESmanago for the key customers. He gained and used his experience working with companies such as Orange, Idea Bank, 4Finance, New Balance, Yves Rocher, Oriflame, and many more. He manages Marketing Automation Academy that has certified over 1000 marketing automation specialists across Europe. Currently, he helps to introduce marketing automation strategies for the biggest e-commerce and B2C enterprises.
