Why should I even gamify eCommerce?!
while I Care about CLV only
Webinar, 27th of October, 11:00 AM CEST
Hosted by Maja Kowalska, Product Marketing Manager at SALESmanago
Yes, you are focused entirely on growing Customer Lifetime Value, because the acquisition costs these days are epic, which hurts the margin. You face the danger of uncontrolled churn, struggle to meet revenue expectations, and constantly prove you are revenue, not cost center. This all the more means you should consider unorthodox methods of making your customers stay. We present you with a concept of gamification, and 18 proven tactics, as well as at least 11 tools to utilize to prevent CLV to fade away in a “Smooth recovery or phased loss” phase, and even move a considerable amount of customers from the 60% of the solid, profitable, to the top the most profitable 20%.
We hear you
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HOW
How? By allowing our customers to gain an advantage through 3 principles:
Customer Intimacy: A self-learning solution that leverages zero- and first-party data. The effect: Know your customers better than your competition. Increased loyalty. Authentic relationships.
Precision Execution: Combining hyper-personalization of the omnichannel experience with predefined processes. The effect: higher CR, AOV, and CLV, and lower customer churn.
Growth Intelligence: Merging Human and AI-based guidance to increase the impact of your budget and efforts. No-code design cuts dependency on IT. The effect: Full control of your revenue outcomes.
The blend of the above is a guarantee for each marketing team to be powerful, lean and pragmatic. And a trusted revenue partner for their CEO’s.
-
WHY
Marketing in eCommerce has become the most exciting but also the most demanding area of business. Hyper aggressive strategies of competition, skyrocketing Customer Acquisition Costs, complexity of Omnichannel Experience and customer growing demand for true relationships and superior relevancy make it harder than ever to achieve proper Conversion Rates and Return on Investment in Marketing.
On top of that eCommerce marketers face huge fragmentation and growing costs of marketing technology solutions, reliance on IT and other scarce expertise. This slows them down and decreases their impact.
Due to the above meeting revenue expectations in eCommerce is getting more and more challenging and in the quest for growth marketing teams end up with:
Never-ending demand for more resources, while aiming to be lean and differentiated
Shortsighted spray & pray tactics instead of long term vision focused on building value
Being looked down at as a cost-center, instead of a respected CEO’s revenue partners
That’s why we created SALESmanago and our vision
A world where every marketing team can deliver the strongest eCommerce revenue growth…the lean way -
WHAT
The solution is SALESmanago. No code, AI driven Customer Data Platform with natively built Omnichannel Execution, Analytics, Optimization Tools and Marketing Intelligence features. We are designing it for impact hungry eCommerce marketing teams that desire Enterprise Class solutions and are willing to challenge the world’s largest eCommerce businesses and share the values of:
Delivering Results
Being Lean and Pragmatic
Staying ahead of competition
Our Customer Success teams will make sure you do everything faster than expected.
Success. Together.
We hear you
-
WHY
Marketing in eCommerce has become the most exciting but also the most demanding area of business. Hyper aggressive strategies of competition, skyrocketing Customer Acquisition Costs, complexity of Omnichannel Experience and customer growing demand for true relationships and superior relevancy make it harder than ever to achieve proper Conversion Rates and Return on Investment in Marketing.
On top of that eCommerce marketers face huge fragmentation and growing costs of marketing technology solutions, reliance on IT and other scarce expertise. This slows them down and decreases their impact.
Due to the above meeting revenue expectations in eCommerce is getting more and more challenging and in the quest for growth marketing teams end up with:
Never-ending demand for more resources, while aiming to be lean and differentiated
Shortsighted spray & pray tactics instead of long term vision focused on building value
Being looked down at as a cost-center, instead of a respected CEO’s revenue partners
That’s why we created SALESmanago and our vision
A world where every marketing team can deliver the strongest eCommerce revenue growth…the lean way -
HOW
How? By allowing our customers to gain an advantage through 3 principles:
Customer Intimacy: A self-learning solution that leverages zero- and first-party data. The effect: Know your customers better than your competition. Increased loyalty. Authentic relationships.
Precision Execution: Combining hyper-personalization of the omnichannel experience with predefined processes. The effect: higher CR, AOV, and CLV, and lower customer churn.
Growth Intelligence: Merging Human and AI-based guidance to increase the impact of your budget and efforts. No-code design cuts dependency on IT. The effect: Full control of your revenue outcomes.
The blend of the above is a guarantee for each marketing team to be powerful, lean and pragmatic. And a trusted revenue partner for their CEO’s.
-
WHAT
The solution is SALESmanago. No code, AI driven Customer Data Platform with natively built Omnichannel Execution, Analytics, Optimization Tools and Marketing Intelligence features. We are designing it for impact hungry eCommerce marketing teams that desire Enterprise Class solutions and are willing to challenge the world’s largest eCommerce businesses and share the values of:
Delivering Results
Being Lean and Pragmatic
Staying ahead of competition
Our Customer Success teams will make sure you do everything faster than expected.
Success. Together
Maja is a Product Marketing Manager at SALESmanago. She’s a self-identified marketing nerd, passionate about the digital landscape and using technology to create useful, shareable experiences. Her extensive background in digital marketing brought her the opportunity to build content marketing strategies for B2B and eCommerce companies to help them grow.
Privately, she is looking forward to the machine uprising, only to write “Do Androids Dream of Electronic Sheep” from Roy Batty's perspective and interview the T-1000. She is a fan of '80s B-grade cinema and German industrial-post-punk bands.
