392%
increase in last-click transactions year to year
370%
increase in supported sales year to year
Through its cooperation with SALESmanago, Pilot WP has achieved an intelligent, in-depth segmentation of its database. It is able to reach its users based on a number of characteristics (e.g., what they like to watch, which packages interest them, their nationality, their activity level). Through extensive personalization of its website content as well as its automatic omnichannel campaigns, the company strengthens its relationships with clients every day.
About
Pilot WP is a streaming platform that allows users to watch television on
various devices, including computers, smartphones, tablets, and TV. It offers
over 100 channels in its premium packages without a contract or additional
advertisements.
For more information about the company, visit https://pilot.wp.pl/tv/.
Challenges
Intelligent customer segmentation
Automation of omnichannel campaigns
Personalization of website content (e.g., dynamic exit pop-ups, PSI, custom widgets)
Increase in the OR of newsletters
Occasional campaigns (e.g., during Euro 2020, World Cup 2022)
Effects
392%
increase in last-click transactions year to year
370%
increase in supported sales year to year
55%
increase in the OR of mass emails year to year
94%
increase in monitored contacts year to year
250%
increase in last-click transactions from automated campaigns year to year
Are these stats possible to measure and increase using SALESmanago? Read here!