Salesmanago

Lead Management

 

The System enables comprehensive lead management at each stage of your sales and marketing campaign. Using this process you will have full control over each contact available to your company. The very process begins at the moment of acquisition and takes the lead through the stages of education, purchase and finally – retention. Lead Management means primarily building relations with the lead but it is equally important to properly involve each contact in your marketing and sales processes.

Available functionalities

Lead acqusition:

  • landing pages creator pop-up, sidebar and contact form creator
  • forms with dynamically adjusted content
  • contest apps for sourcing leads on Facebook
  • integration with website chats
  • integration with online questionnaires

Lead Nurturing:

  • educational program cycles – drip marketing
  • multichannel lead education
  • individually adjusted educational programs triggered in response to lead behaviour

Lead scoring:

  • automated scoring based on general rules
  • automated scoring for particular identified behaviours
  • scoring measured for a particular tag
  • scoring measured at a given level of sales funnelLead scoring:

Lead flow:

  • automated transfer of leads for educational programs
  • automated qualification of leads for sales operations
  • automated transfer of leads to particular sales reps
  • tracking of lead flow inside the company
  • lead flow analytics in marketing and sales processes

Retention:

  • automated win-back, cross-selling and up-selling programs

Effects of use

  • Firms that use Marketing Automation limit the number of ignored leads from 85% to 25%
  • Firms that use Marketing Automation generate up to 50% more ready-to-buy leads at 33% lower cost

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