It is a platform for managing the browser and the producer of the biggest ad-server by Google which helps agencies and marketers in effective ad campaigns management in browsers all over the world.
Google DoubleClick’s biggest asset is the possibility to target video ads and banners on websites as well as tracking users who browse the web.
Digital Body Language and the power of personalization
SALESmanago enables for analysis of behaviors of website visitors (Digital Body Language) and hence creates behavioral profiles with transactional data of all, both identified and anonymous, users.
Thanks to data gathered on every potential and existing client in SALESmanago CRM, and later linking his profile with HSM Audience system ID number, you can fully personalize the message in all communication channels by providing certain offers to the right people in the right time.
How does Google DoubleClick AdRemarketing tool work:
In the same scenario, there’s an option to recommend a product similar to the one viewed by the user, which is currently on sale, or the premium version of the same product, therefore to increase shopping cart total value.
By personalizing the message, SALESmanago uses such variables, as:
Additionally, for eCommerce businesses and those in possession of information on products and services included in the XML files, the dynamic remarketing module enables for automatic products recommendation or recovering abandoned carts for online stores.
The recommendation system is based on collected information, interests and clients’ preferences, in order to display a totally personalized advertisement only for this particular user, in the best-possible moment to make the purchase decision.
New possibilities of targeting dynamic ads in Google DoubleClick:
Collaboration of SALESmanago and Google DoubleClick allows for better-than-ever understanding of clients’ needs and more effective communication.
Dynamic remarketing dynamiczny enables for enhancing sales revenues and developing win-back strategies by encouraging people to come back to the store and make a purchase.
Benefits from using hypertargeted ads:
Dynamic remarketing, thanks to integration with HSM Audience, becomes one of the best and relatively simple-to-implement tool that creates a new dimension of ads targeting.
From now on, clients have the possibility to use a brand new channel to deliver dynamically-matched and personalized content, as an alternative and supplement for traditional communication channels.