Effects of use
Thanks to integrating SALESmanago with e-mail retargeting system Remintrex it has become possibile to reach anonymus people staying on website with direct personalized e-mail offer without having their e-mail adress.
SALESmanago system monitors behaviour of anonymus people visiting website and then links it to the data stored in Remintrex system, which automatically sends an e-mail with matching offer.
Similarly, the user of SALESmanago system can get a phone number of anonymus person staying on his website and then use it to direct sales, performed by Call Center or sales team.
Integration of SALESmanago Marketing Automation with adkontekst system, specializing in RTB advertising campaign, helps to start and stop the advertising campaings for specific users basing on data collected by SALESmanago and automation rules.
It becomes possibile to direct personalized and matching adverts to specific client profile. Adjusting can be carried out on the basis of visits on the website and transactions made by the visitor.
Conecting Marketing Automation with RTB helps to reach people that have visited the website only once or completely stopped reacting to another announcements. Additionaly, the costs of advertising campaign become optimized.