e-Mail Marketing vs Marketing Automation

The system collects data about prospects who visit your website, which you can use to personalize your marketing activity in all channels of communication with your prospective customers.

• Automated emails with personalized offerings and content

• Dynamic content fine-tuned to particular visitors to your website

• Notifications informing your sales team about which particular contacts are interested in your products or services

When you create your account in our Marketing Automation system you will get your own mailing account for newsletters and mailings delivered to you at no cost. Therefore, you get effectively much more (CDP, dynamic content) for the same price.

Marketing Automation tracks the behaviour of particular contacts from you database on your entire website. You will know what search phrase the prospects used to visit your site as well as other sites they have visited. In this way your sales and marketing staff will get access to unique knowledge about your prospect’s interests.

The system enables marketers (lead education, email marketing) to work  alongside salespeople (sales funnels and CRM) to jointly meet your company’s sales targets. The marketing team prepare prospects for contact with your sales reps and create educational processes covering all available communication channels.

Marketing Automation System analyzes customer behaviour, informs your salespeople about scoring recorded for a particular prospect and specifies the most favorable moment for a direct sales contact.

Marketing Automation offers advanced integration with the customer’s CRM . Using the system you are able to reflect sales cycles in the MA application and automatically transfer the transactional data about your customers. As a result, Marketing Automation gives you an invaluable insight into combined behavioural and transactional data, which will serve as input for automation.

• Comprehensive database of your customers and leads

• Sales funnel, sales campaign and notifications for sales teams

• Comprehensive tracking of your contacts’ behaviour online and in mobile applications

• Sales and marketing automation module

• Lead Nurturing and Lead Education programs

• Automated communication with prospective customers via email, website and call-center

• Comprehensive integration with external systems: CDP/CRM/ERP/Business intelligence

• Lead Scoring

• Dynamic contact forms and progressive profiling

• Advanced contact segmentation based on behavioural and transactional data

• Automated tasks, notes and sales alerts

• Global customer lifecycle marketing

• Modules for coordinated sales and marketing activity

• Automated marketing event management

• Complete marketing and ROI analytics

• Expanded structure of roles and authorizations for the system users

• B2B visit management – identification of companies visiting your website

• Monitoring e-maili z ofertami handlowymi B2B i B2C

• Intelligent two-way SMS and VMS

• Dynamic website content

• Call center and telemarketing module

• Automated analytics and sales reporting

• Marketing mix analytics for the sales process

• Dynamic website content for profiled anonymous visits

For advanced users of the e-Mail Marketing system, SALESmanago suite offers a full range of advanced features. For details check our Functionality Table

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