Beacon is nothing else as simply electronic tool placed in specific place. It communicates with applications on mobile devices using Bluetooth Low Energy. It sends 3 basic data:
It’s own ID – thanks to which we can identify the beacon and its localization
Signal strength – allowing us to establish distance between user and beacon. Under optimal conditions signal reaches 70 meters.
Additional detail – used to assemble beacons.
Such data get to SALESmanago via mobile application, where they are automatically interpreted and prepared to be used in marketing and sales operations.