Tools offered by SALESmanago Marketing Automation system enable you to create a full range of lead acquisition programs. Using the information about behaviours of your potential leads you will be able to direct them to various kinds of forms which can be used to obtain their contact data.
Key Features
- Create responsive forms and landing pages without IT using drag&drop wizards
- Convert anonymous visitors into leads and keep their visits history
- Use progressive profiling forms to collect more data
- Increase conversion with forms and popups personalized to real customer interests
- Display contact forms and popups at time of the highest conversion probability
- Dynamically adjust discount codes and pricing to adress customer value
- Get more leads by exchanging your ebooks, whitepapers etc for customer data
- Use A/B/X tests for optimization of contact forms and landing pages
- Measure results with advanced analytics
Available features
Landing page generator
File download forms
Event registration forms
Pop-up, sidebar and classic static forms
Forms displayed only on specified URL s
Forms restricted to anonymous website users
Dynamic forms
Facebook contest applications
Online chat on a website
Online surveys and questionnaires
Effects of use
SALESmanago Marketing Automation and its possibilities of lead acquisition turn each interaction of a potential customer with the content published by your company into an opportunity for sourcing contact data. More importantly, the Marketing Automation system will automatically distinguish between identified and anonymous contacts and will therefore request contact information only from unknown persons. Varied, flexible and personalized forms of lead acquisition will significantly increase the number of leads generated directly from anonymous traffic on your website.
