Marketing Automation & E-Mail Marketing | SALESmanago [Benhauer - Marketing Technologies]

Monitoring of contacts visiting your website

 

SALESmanago Marketing Automation enables you to monitor the behaviour of identified and anonymous users that visit your website. On the basis of identified behaviours the system will automatically create a behavioural profile of every identified website user. What you get is in-depth knowledge about the interests of a particular prospect at a very early stage of the purchase process. 

Monitoring of contacts visiting your website
 

Available functionalities

  • Monitoring of the behaviour of users visiting a web resource
  • Real-time monitoring of visitor behaviour
  • Monitoring of the behaviour of anonymous users
  • Monitoring of users filling out user forms
  • Monitoring of users clicking on mailing lists and newsletters 


Technology for behavioural tracking -
Monitoring of contacts in SALESmanago has been made possible thanks to our innovative technology designed for behavioural tracking, which is supported by super-efficient data processing mechanisms enabling us to process millions of visits of particular contacts to our clients’ web resources.  

Effects of use

  • Shorter sales process
  • Contact scoring -  score-based indicator of a contact’s engagement and readiness to buy
  • Precise behavioural targeting of marketing actions and campaigns
  • Alerts on important behaviours of particular users visiting your website
  • Sales team receive notifications on how ready to buy particular prospects are 

Digital Body Language - what the client reveals about himself

Digital Body Language is a new concept in the area of marketing automation related to the identification of client needs. It enables us to profile and segment users on the basis of their behaviour while visiting the website.  Visitors’ profiles are constructed by means of Digital Body Language, which is a set of facts obtained from every website user following the analysis of their behaviour.

Digital Body Language
By monitoring the behaviour of users visiting a particular website marketers gain useful knowledge about current and potential clients. Any such knowledge may be later used for the purpose of automation as well as for supplying the sales team with client information directly or via a CRM system.

Customer Reference

"After implementation we could use SALESmanago agile and fast. Support is really great in problem solving, in addition their availability is excellent as well SALESmanago is up-to-date in innovations and is capable to adjust for unique needs also."
András Szegedin, Digital Interaction Management Group Head - Magyar Telekom (T-Mobile)

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