One of the basic goals of SALESmanago Marketing Automation is to extend communication channels with prospects and existing customers in order to reach the biggest possible number of users with maximally personalized content. The Web Push and Rich Web Push notification solutions enable to conduct communication in a custom way, even with anonymous users. The notifications take form of short messages which can be sent directly on the user’s device without having any contact details.
The most crucial condition is obtaining the user’s confirmation for receiving notifications. The standard version consists of a short text and a small icon. Whereas Rich Web Push appears on the screen as a big and colorful banner. The time of sending a web push notification is quite flexible and SALESmanago Marketing Automation platform enables to send the unlimited number of Web Push notification as well. The notification is displayed only when the user is using a browser in which the agreement form has been approved.
First steps towards web push notifications
- A visitor needs to hit the “OK” button on the agreement form and on the browser’s window.
- Because web push notifications are sent via a browser, the visitor has to confirm the agreement form which is sent via the browser. Otherwise, the visitor won’t receive any notification.
- If it’s a monitored contact, a defined tag will be automatically assigned which will allow for better segmentation of contacts database.
- If the contact does not approve such kind of notification, there is a possibility of sending such agreement form some other time, e.g. after a week or at the next visit of a given user to the website.
Sending Web Push and Rich Web Push Notifications
The process of their creation is really simple. You shall use the 3-step creator.
In both types of notification the process is similar:
- Enter a title
- Add a short text and upload small graphics (Rich Web Push: in addition to a small icon in the notification window, upload graphics which include the details of the offer)
- Define URL address to which the user will be redirected after clicking the notification
Web Push and Rich Web Push Notifications Comparison
Sending Web Push and Rich Web Push Notifications:
- Define the group of the recipients (identified, anonymous or all)
- Set the time of sending
- Set the notification activity time (it is counted from the set date of sending the notification. If the user opens a browser after this date, the notification won’t display)
GO FURTHER: Web push and rich push notifications can be sent to all users or to individuals by means of automation processes (e.g. when a customer hasn’t visited a website for some time).
SEE: How to send web push notifications by means of automation processes
Sent web pushes analytics enables to analyze the effectiveness of actions; this can be calculated basing on the number of sent, seen and clicked web push notifications.
Benefits for users:
The possibility of reaching the customers through the additional communication channel without having their contact details
Adjusting the time of displaying the notification
New way of communicating with both anonymous and identified contacts
Very high click-through rate
Simple implementation
Customer Reference
„Our Project Manager is always very responsive, quick and reliable. The tool is very complex and having the support of an experienced marketing specialist is mandatory. Our Project Manager is definitely one of them. I appreciate a lot the fact that she takes the time to investigate and talk to the team so that she can come back to us with the best plan. She is easy to work with, efficient and trustworthy.”
Silvia Oprea, Digital Team Leader, Loopaa.ro
