Customer Experience Confab - Customer Intimacy in eCommerce
Online Conference, 29th of November, 5:00 PM CET
SPEAKERS
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Greg Blazewicz
Founder & CEO SALESmanago
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Navigating through recession by deploying Lean Marketing principles in eCommerce
7:00 PM CET
Greg Blazewicz, founder and CEO of SALESmanago, will share a vision of what Lean Marketing means for eCommerce in 2022. He will also get into detail on how the lean cycle overlaps with 3 essential Lean Marketing rules for eCommerce - Customer Intimacy, Precision Execution, and Growth Intelligence.
Greg Blazewicz
An entrepreneur with over 20 years of experience in marketing and management, Greg holds two MA degrees, in English Literature (University of Silesia) and Business Management (Ecole de Commerce de Toulouse). Greg has worked in marketing agencies in New York and London, was CMO of Comarch, one of the largest IT companies in Europe (2000-2006), and CEO of Interia, Poland’s 3rd largest Internet portal, quoted on the Warsaw Stock Exchange (2006-2008). In 2011, Greg founded SALESmanago and has been running the company since then. He is a marathon runner, academic lecturer, startup mentor and author of the popular book. “Marketing Automation Revolution”. Greg was a finalist in the 2014 EY Entrepreneur of the Year award.
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Hubert Chmielewski
CRM Implementation Manager, AMARLA
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Hyperpersonalization - how to get there
6:20 PM CET
Case study on the transition from mass CRM communication to omnichannel, 1-to-1 personalized interaction with the client, on the example of the fashion (Victoria’s Secret) and beauty (Bath & Body Works) industry. Presentation of opportunities and challenges related to such development of activities.
Hubert Chmielewski
Hubert Chmielewski for over 20 years has been looking for customer behavior patterns in data and transferring them to improving customer relationships. He has implemented CRM and Marketing Automation solutions in banking, telecoms and e-commerce.
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Pierre Bizeul
VP of Product, SALESmanago
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Reaching Customer Intimacy powered by Zero Party data - a true individualized experience
7:40 PM CET
Pierre Bizeul, VP of Product, will walk through current trends of personalization and how with the power of Zero Party Data, you could reach a new level of Customer Intimacy and deliver a true individualized experience.
Pierre Bizeul
Pierre is a Product Management leader with experience working with scale-ups and enterprise businesses across Saas, Commerce and Travel-tech to name a few. Passionate about blending behavior insights with powerful and intelligent tech, he built his career delivering meaningful experiences for the end user, efficient, intuitive and flexible tools for business practitioners and great outcomes for his customers. He was previously working at Attraqt where he led the Product organization as well as overseeing strategic partnerships and mergers & acquisitions.
SPECIAL GUESTS
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Martin Meyer-Gossner
Head of Customer Experience, Qualtrics
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The Future of Experience Management - Making business more human
5:40 PM CET
Customers demand that companies listen better to their emotions, expectation and experience. Empathy becomes the big unknown factor that needs to be identified and uncovered. This keynote will give you insights into...
- Why leaders drive human customer-centricity
- What the value of organized workflows means to customers
- How journey orchestration helps to close experience gapsMartin Meyer-Gossner
Martin Meyer-Gossner is Head of Customer Experience (CX) at Qualtrics. In this role, he supports customers of the world's leading experience management (XM) platform in the strategic design and development of their customer experience strategy from measurement across all touchpoints and use cases.
Previously, he was founder and managing partner of The Strategy Web GmbH and co-founder of silicon.de, one of the first B2B IT business decision platforms with WebTV (sold to CBS in 2006). He is also an experienced event moderator (e.g. dmexco, DEX, IAB Congress, etc.) and well-known keynote speaker.
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Dan Gingiss
Chief Experience Officer, The Experience Maker
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Why A Remarkable Customer Experience Is The Best Sales & Marketing Strategy
5:00 PM CET
Let’s face it: Competition is tougher than ever these days. Competing on price is a loser’s game — just ask the two fuel stations across the street from each other. And competing on product is getting harder and harder as almost everything can be copied — just ask your favorite ride-share company. So what’s left? How can we stand out in a crowded marketplace that is constantly evolving?
You’ll walk away from this webinar inspired to go back to work the next day with actionable steps to create a deeper connection with your customers. And Dan Gingiss doesn’t just talk about experience, he creates one for the audience, too! Are you ready for the experience of a lifetime?
Key takeaways:
- Learn the types of experiences people share most often and why.
- Apply an easy, 5-step framework for creating remarkable, shareable experiences.
- Leverage examples from many other companies across industries that have been successful with these simple, practical, and inexpensive ideas.Dan Gingiss
Dan Gingiss is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and is the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show. Learn more about him at www.dangingiss.com
Why you should join us
Traditional customer relationships and marketing concepts are being increasingly challenged. The turmoil of 2020-2022, and the resulting recession outright threaten them right now. But in the very near future, other factors will also get into play, and will greatly influence the way brands build bonds, create loyalty and grow revenues.
In 2023 it will become necessary to transgress traditional concepts. New models: Lean Marketing methods, with Customer Intimacy, Precision Execution, and Growth Intelligence principles, are the “future is now” for eCommerce. Those who stay behind will suffer inevitable losses.
