Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Welcome to SALESmanago Content Hub - your one-stop shop for all things digital marketing
Latest Posts:
October 29, 2025
Setting the Standard: Why Security Leadership Matters in Your Lifecycle Engagement Platform
In the age of AI, hyper-personalisation, and the vast volumes of customer data required to power them, choosing a Lifecycle Engagement Platform (LEP) is one of the most critical strategic decisions a business can make. Beyond the bells and whistles of features and functionality, the non-negotiable foundation must be world-class security and unwavering legal complianc...
October 28, 2025
SALESmanago Launches AI-powered Lifecycle Engagement Platform to Tackle Fragmented Customer Journeys
SALESmanago has today announced the launch of a new unified, AI-powered Lifecycle Engagement Platform designed to address one of the biggest challenges for mid-market and eCommerce brands: fragmented customer journeys. By connecting marketing, sales, and customer service into a single intelligent ecos...
October 28, 2025
The Q4 Horror Show: eCommerce Trends Aren't Just Ghosts
October is here, and with it, the official start of the Q4 "horror show." For marketers and eCommerce leaders, this season is always a fright—peak budgets, high-stakes campaigns, and the terrifying prospect of missing a target.But whilst many are spooked by digital 'ghosts' and mythical metrics, the truly scary (and exciting) things are hap...
Latest Growth Hacks:
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October 22, 2025
#Growth Hack Series: Turn Visitors into Customers with On-site Personalisation
You know the feeling: you spend weeks optimising your email and ad campaigns, driving high-quality traffic to your website, only to see conversion rates stagnate. The problem often isn't your traffic; it's the experience they have when they arrive. If your website treats every visitor the same, you're essentially letting your hard-won traffic fall thro...
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September 22, 2025
#Growth Hack Series: The Bot Click Epidemic—Are You Wasting Your Marketing Budget on Inflated Data?
For any data-driven marketer, there's a growing, invisible threat that is quietly undermining your success: bot traffic. You celebrate a campaign with a fantastic open rate, only to see no corresponding lift in sales. You build a segment of "highly engaged" users, but your follow-up offers fall flat. The problem isn't necessarily your strategy; it...
September 19, 2025
#Growth Hack Series: How to Use Lead Scoring to Predict and Prevent Customer Churn
For any eCommerce marketer, one of the most frustrating challenges is the "silent churner." This isn't the customer who complains; it's the once-loyal advocate who slowly disengages, drifting away quietly until their absence is only noticed in a quarterly report. By then, it's often too late.
From our Leaders:
October 24, 2025
Mastering Engagement in the Attention Economy
At our core, we all want to be seen, heard, and understood. We seek interactions with brands that truly know us, 'get' us, and understand our aspirations. This fundamental human need extends directly to how we engage with businesses. We crave relevance, value, and connection.
October 8, 2025
The End of the Segment: Your Next Big Competitor is the “Segment of One”
For any marketer who has built a career over the past two decades, the customer segment has been our most trusted tool. It was the engine that allowed us to move from the broadcast model of mass marketing to a more relevant, targeted approach, and for a long time, it was our primary competitive advan...
September 11, 2025
The Black Friday Marathon: 3 Strategies To Win The Holiday Season without Sacrificing Your Margins
The traditional BFCM playbook has been simple: Treat it as a frantic, 48-hour sprint of deep, store-wide discounts. This approach creates a brief, intoxicating spike in revenue, but it’s often followed by a painful hangover of crushed profit margins and an influx of one-time, deal-hunting customers who vanish by January.
