Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
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Latest Posts:
October 8, 2025
The End of the Segment: Your Next Big Competitor is the “Segment of One”
For any marketer who has built a career over the past two decades, the customer segment has been our most trusted tool. It was the engine that allowed us to move from the broadcast model of mass marketing to a more relevant, targeted approach, and for a long time, it was our primary competitive advan...
September 30, 2025
Decoding the Ghosts: The Truth About AI Personalisation for Anonymous Visitors
It’s a persistent question in eCommerce boardrooms and marketing meetings: with the vast majority of website traffic being anonymous, is our investment in AI-powered recommendations going to waste?
September 30, 2025
Ready for the Rush? Top Black Friday 2025 Ideas for Your eCommerce Store
Forget the calendar! For eCommerce stores, the final sprint to Black Friday starts now. With consumers starting their holiday shopping earlier every year, the window for last-minute preparations is officially closing.
Latest Growth Hacks:
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September 22, 2025
#Growth Hack Series: The Bot Click Epidemic—Are You Wasting Your Marketing Budget on Inflated Data?
For any data-driven marketer, there's a growing, invisible threat that is quietly undermining your success: bot traffic. You celebrate a campaign with a fantastic open rate, only to see no corresponding lift in sales. You build a segment of "highly engaged" users, but your follow-up offers fall flat. The problem isn't necessarily your strategy; it...
September 19, 2025
#Growth Hack Series: How to Use Lead Scoring to Predict and Prevent Customer Churn
For any eCommerce marketer, one of the most frustrating challenges is the "silent churner." This isn't the customer who complains; it's the once-loyal advocate who slowly disengages, drifting away quietly until their absence is only noticed in a quarterly report. By then, it's often too late.
August 11, 2025
#Growth Hack Series: 3 SMS Growth Hacks to Turn Conversations into Conversions
In the relentless pursuit of customer retention, many ecommerce brands treat SMS marketing like a megaphone: a tool for one-way, impersonal broadcasts. This approach, a monologue from brand to consumer, is actively costing you customers because in an era where connection is currency, talking at your audience instead of with them creates a 'rete...
From our Leaders:
October 8, 2025
The End of the Segment: Your Next Big Competitor is the “Segment of One”
For any marketer who has built a career over the past two decades, the customer segment has been our most trusted tool. It was the engine that allowed us to move from the broadcast model of mass marketing to a more relevant, targeted approach, and for a long time, it was our primary competitive advan...
September 11, 2025
The Black Friday Marathon: 3 Strategies To Win The Holiday Season without Sacrificing Your Margins
The traditional BFCM playbook has been simple: Treat it as a frantic, 48-hour sprint of deep, store-wide discounts. This approach creates a brief, intoxicating spike in revenue, but it’s often followed by a painful hangover of crushed profit margins and an influx of one-time, deal-hunting customers who vanish by January.
September 5, 2025
Decoding the SALESmanago Growth Framework: A Conversation with Michael McNeal
Scaling an eCommerce business is one of the most complex challenges an online shop leader can face. While there's no shortage of marketing tactics, a clear, strategic roadmap for growth can feel elusive. To provide that clarity, we sat down with Michael McNeal, VP of Product at SALESmanago and the architect of our eCommerce
