Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Welcome to SALESmanago Content Hub - your one-stop shop for all things digital marketing
Latest Posts:
November 21, 2025
Top 10 Marketing Automation Tools for eCommerce Start-ups for 2026
In 2026, building momentum quickly is everything. For ambitious startups, a modern marketing automation platform is the multiplier. These systems help you send the right message at the right time, reduce repetitive work, and turn leads into customers without burning out your team. We'll explore ten tools that move you beyond basic email to personalised, unified ...
November 20, 2025
Personalisation is essential for eCommerce success, yet a quarter of marketers are missing Black Friday opportunities
New SALESmanago research reveals that 27% of marketers struggle with personalising offers during Black Friday, even though 99% see it as key to eCommerce successExecution is also a challenge for them, with almost half (47%) time-poor or “just about coping”
November 13, 2025
SALESmanago appoints Phil Draper as CEO to spearhead martech innovation and global growth
Draper will further strengthen SALESmanago’s AI capabilities & mission to help brands create seamless, data-driven customer experiences at scaleHe joins having spent over a decade at DotDigital, holding positions including CMO and General Manager EMEA
Latest Growth Hacks:
.png)
November 13, 2025
#Growth Hack Series: Meet Your Customers Where They Are with Native WhatsApp Integration in SALESmanago
For eCommerce marketers there is just one and most fundamental question they ask themselves every day: how to reach our customers. The best teams have a whole arsenal of tools: email campaigns, website personalisations, mobile push or SMS messages. But there is one tool that, in skilled hands, can ...
.png)
October 22, 2025
#Growth Hack Series: Turn Visitors into Customers with On-site Personalisation
You know the feeling: you spend weeks optimising your email and ad campaigns, driving high-quality traffic to your website, only to see conversion rates stagnate. The problem often isn't your traffic; it's the experience they have when they arrive. If your website treats every visitor the same, you're essentially letting your hard-won traffic fall thro...
.png)
September 22, 2025
#Growth Hack Series: The Bot Click Epidemic—Are You Wasting Your Marketing Budget on Inflated Data?
For any data-driven marketer, there's a growing, invisible threat that is quietly undermining your success: bot traffic. You celebrate a campaign with a fantastic open rate, only to see no corresponding lift in sales. You build a segment of "highly engaged" users, but your follow-up offers fall flat. The problem isn't necessarily your strategy; it...
From our Leaders:
October 24, 2025
Mastering Engagement in the Attention Economy
At our core, we all want to be seen, heard, and understood. We seek interactions with brands that truly know us, 'get' us, and understand our aspirations. This fundamental human need extends directly to how we engage with businesses. We crave relevance, value, and connection.
October 8, 2025
The End of the Segment: Your Next Big Competitor is the “Segment of One”
For any marketer who has built a career over the past two decades, the customer segment has been our most trusted tool. It was the engine that allowed us to move from the broadcast model of mass marketing to a more relevant, targeted approach, and for a long time, it was our primary competitive advan...
September 11, 2025
The Black Friday Marathon: 3 Strategies To Win The Holiday Season without Sacrificing Your Margins
The traditional BFCM playbook has been simple: Treat it as a frantic, 48-hour sprint of deep, store-wide discounts. This approach creates a brief, intoxicating spike in revenue, but it’s often followed by a painful hangover of crushed profit margins and an influx of one-time, deal-hunting customers who vanish by January.
