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February 11, 2025
How Audiosales Orchestrated 148% Sales Growth with Marketing Automation
Audiosales achieved 105% ROI in less than a year, with total sales increasing by 148%. Through strategic automation and segmentation, they successfully transitioned from basic email marketing to a sophisticated, data-driven approach.
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February 11, 2025
#Growth Hack Series: Unlock Hidden Revenue with AI-powered Transactional Segmentation
In eCommerce, segmentation is the cornerstone of effective marketing. It means, the most valuable marketing insights are already hiding in your customer data. Yet somehow, most businesses struggle to categorise their customers beyond basic demographics. Without advanced segmentation, you risk burning your resources.
February 11, 2025
We Were Romantic before It Was Cool: How Optichannel Marketing Wins Customers' Hearts
Buzzwords come and go, but few truly redefine the way we engage with customers. For years, "omnichannel" dominated the conversation, promising seamless engagement across every touchpoint. But the reality? Simply being everywhere isn’t enough. eCommerce brands that stick to a traditional omnichannel approach risk getting friend-zoned—present, acknowl...
