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Latest Posts:
April 09, 2025
Customer Engagement Software: The Complete Guide
There are modern tools today that help companies interact better with customers and build stronger relationships based on trust and loyalty. Customer engagement software (CES) is a smart investment for both small businesses and larger companies. The importance of CES lies in its ability to centralize communication, personalize expe...
April 07, 2025
#Growth Hack Series: Master Acquisition with Web Engagement Studio
Your website is leaking opportunities. Every. Single. Day.You're driving traffic. You're investing in campaigns. But most of your visitors exit without leaving anything behind—no d...
April 04, 2025
From B2B to BwB: Why the Future Belongs to Brands That Build With, Not For, Their Customers
There’s a growing shift happening in how we sell, how we partner, and ultimately, how we grow. And it starts with a simple truth hiding in plain sight: People don’t want to be sold to—they want to build something with you.The classic B2B dynamic—where vendors pitch, buyers listen, and decisions are made in isolation—is breaking down. What’s emerging in its pla...
Latest Growth Hacks:
April 07, 2025
#Growth Hack Series: Master Acquisition with Web Engagement Studio
Your website is leaking opportunities. Every. Single. Day.You're driving traffic. You're investing in campaigns. But most of your visitors exit without leaving anything behind—no d...
March 27, 2025
Spring Cleaning: Why Data Hygiene Is Essential for eCommerce Success in 2025
Spring is here, and it’s time for eCommerce businesses to refresh and declutter—not just their offices, but also their data strategies. In this article, we’ll explore the critical importance of data hygiene and how Customer Data Platforms (CDPs) play a key role in cleaning up and op...
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March 13, 2025
#Growth Hack Series: How to Create Killer Product Recommendations in Minutes
You're a marketing professional drowning in customer data, yet struggling to create meaningful connections. Your recommendation strategies feel like throwing darts blindfolded—sometimes you hit, but mostly you miss. Sounds familiar? Then keep on reading because we’ve built a supportive engine after talking to hundreds of marketers, just like you.
From our Leaders:
April 04, 2025
From B2B to BwB: Why the Future Belongs to Brands That Build With, Not For, Their Customers
There’s a growing shift happening in how we sell, how we partner, and ultimately, how we grow. And it starts with a simple truth hiding in plain sight: People don’t want to be sold to—they want to build something with you.The classic B2B dynamic—where vendors pitch, buyers listen, and decisions are made in isolation—is breaking down. What’s emerging in its pla...
March 19, 2025
Why We're All In on Growth Framework: A Reality Check for eCommerce Success in 2025
You have 14 marketing tools, 5 dashboards, and endless "strategic priorities" for this year. Yet something's still missing. That nagging feeling that despite all the tech, your eCommerce growth isn't matching your ambition. We get it. We've noticed that businesses aren't just looking for tools anymore—they...
March 19, 2025
Beyond omnichannel: why CDP-powered optichannel marketing is your next strategic move
Buzzwords come and go, but few terms stand tall, shaping our marketing strategies for years. "Omnichannel" has been a popular word, and marketing concept for over 10 years, and while it certainly revolutionised how we think about customer engagement it’s daunting and challenging to execute. Now, there's a new approach gaining momentum and spark...
