Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
From Marketer to Marketer:
Welcome to Our Blog on Everything Digital Marketing
Latest Posts:
May 7, 2026
Omnichannel vs Multichannel: What's the Difference (and Does It Actually Matter?)
You’ve seen the slide before. You know the one with your brand in the middle, channels radiating outward like a proud little sun. Email, SMS, web push, social, paid ads, on-site personalisation, maybe a loyalty program if you're feeling ambitious. It says "
April 30, 2026
April’s Trends: Treatonomics is No Fool’s Recipe
This month isn’t about being fooled by the next massive industry panic or buying into stressful, hyper-complex tech trends. Low-friction joy? Welcome to the era of Treatonomics.
April 23, 2026
Growth Hacking Series: Your Post-Purchase Automation Is Probably Too Generic. Here's How to Fix It
Most eCommerce teams have post-purchase automation. The honest question is whether it's actually doing anything useful.A lot of those workflows were set up once, never really revisited, and now just quietly run in the background, triggering the same follow-up email whether someone spent $12 or $1,200. A customer buying a $15 water bottle and a customer bu...
Latest Growth Hacks:
April 23, 2026
Growth Hacking Series: Your Post-Purchase Automation Is Probably Too Generic. Here's How to Fix It
Most eCommerce teams have post-purchase automation. The honest question is whether it's actually doing anything useful.A lot of those workflows were set up once, never really revisited, and now just quietly run in the background, triggering the same follow-up email whether someone spent $12 or $1,200. A customer buying a $15 water bottle and a customer bu...
March 13, 2026
The Growth Hacking Series: Stop Customer Churn With AI Crystal Ball
In the growth game, we spend a ridiculous amount of energy flirting with strangers. We obsess over the "new acquisition" hunt, yet often treat our existing customers as static assets. As long as they don’t hit "Unsubscribe," we assume they are fine.
February 16, 2026
Growth Hack Series: One Automation That Boosts CLV
When working in an eCommerce marketing team you have plenty of metrics to observe: AOV, CR, RPV, CAC, CTR, CPC and a few other cool sounding acronyms. But sometimes the most important data you need is hidden under simple questions. “How many first-time buyers became second-time buyers last month?” — and the room usually goes quiet.That silence is expe...
From our Leaders:
March 19, 2026
Why AI in eCommerce Is an Infrastructure Problem First
I've spent a lot of time over the past few years in conversations about AI. With boards, with investors, with commercial teams. The question is almost always the same: “When are we going to have AI doing this for us?”My answer is always the same too: sooner than you think, but not in the way you’re imagining.
January 22, 2026
We Are Facing An Age of Agentic Commerce. This Is How The Industry Will Change in 2026
As everyone in 2026 now, marketers all over the world are trying to answer one question: How will the eCommerce industry change in 2026? Because it will change, that is certain. 2025 was a year of a half-baked revolution. We witnessed the unprecedented rise of AI tools of all sorts: for coding, wri...
December 15, 2025
6 Trends Shaping the Future of eCommerce in 2026
Every few years, eCommerce shifts in a way that forces leaders to rethink almost everything they have known so far. And 2026 feels like one of those years. We are now facing an unprecedented change caused by spreading AI solutions across all industries and markets. Every year, AI becomes more and m...
