Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
From Marketer to Marketer:
Welcome to Our Blog on Everything Digital Marketing
Latest Posts:
Practical Omnichannel Retail Integration Strategies (And Why Most of Them Are Already Broken)
Somewhere in your company's Google Drive, there is a slide deck. It has a title like "Omnichannel Transformation Roadmap" or "Unified Commerce Vision FY24." There is a diagram with your brand in the middle and channels radiating outward like a very confident star. Someone presented it to leadership. Everyone nodded. There was applause, or at ...
February’s Gold: Fixing the Post-New-Year Burnout with Digital Kintsugi
Let’s be honest: February is usually the month where the marketing "magic" goes to die.By now, the neon glow of January’s cybernetic resolutions has faded. Your clients are tired, their smartwatches are judging their lack of sleep, and that frantic "New Year, New Me" energy has been replaced by a collective, digital burnout. In the high-end...
Stop Automating the Wrong Things: Good eCommerce Marketing Automation Strategies
You’ve automated welcome emails. You’ve got abandoned cart sequences running. Congrats, you’ve checked the boxes every tutorial told you to check.Meanwhile, your VIPs are churning because nobody automated the retention workflow. Your one-time buyers never get nudged towards a second purchase. Your mid-value customers drift away while you obsess over cart aband...
Latest Growth Hacks:
Growth Hack Series: One Automation That Boosts CLV
When working in an eCommerce marketing team you have plenty of metrics to observe: AOV, CR, RPV, CAC, CTR, CPC and a few other cool sounding acronyms. But sometimes the most important data you need is hidden under simple questions. “How many first-time buyers became second-time buyers last month?” — and the room usually goes quiet.That silence is expe...
#Growth Hack Series: Avoid "Zero-result" Dead Ends Using AI Product Discovery
We have all been there. You have a specific image in your head: a mid-century modern armchair in teal velvet, or a dress with a very specific floral pattern. You go to an online store and type "blue chair" or "flower dress". The results? Hundreds of irrelevant items that force you to scroll for twenty minutes. Or worse: "No results found.&quo...
#Growth Hack Series: Master Hyper-segmentation and Campaign Speed with AI Sidekick
As an email marketer, your job is a tough one: trying to send the right message, to the right person, at the perfect moment. And reaching this goal is as hard as catching unicorns - you may do everything right, prepare for every possible condition, polish your segments and emails, and still miss the target. Mostly, because unicorns are magical beasts so you will need...
From our Leaders:
We Are Facing An Age of Agentic Commerce. This Is How The Industry Will Change in 2026
As everyone in 2026 now, marketers all over the world are trying to answer one question: How will the eCommerce industry change in 2026? Because it will change, that is certain. 2025 was a year of a half-baked revolution. We witnessed the unprecedented rise of AI tools of all sorts: for coding, wri...
6 Trends Shaping the Future of eCommerce in 2026
Every few years, eCommerce shifts in a way that forces leaders to rethink almost everything they have known so far. And 2026 feels like one of those years. We are now facing an unprecedented change caused by spreading AI solutions across all industries and markets. Every year, AI becomes more and m...
Why MCP is the Key to Unifying the MarTech Stack and Scaling AI
The eCommerce landscape is clear: AI is the future of growth. But this promise is constantly being challenged by a single problem: fragmentation. We must shift from a situation where integrating two systems takes months of engineering work to where complexity is handled by the platform, and we can focus on business execution.