Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
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Latest Posts:
August 29, 2025
Customer Data Platform vs CRM: Why Your Business Has Outgrown Its Sales-First System
For decades, the Customer Relationship Management (CRM) system has been the undisputed centre of the customer universe. Born out of the needs of sales teams, it was adopted by marketers because, for a long time, it was the only tool available to manage customer data. The belief that this sales-first system can still act as the central "brain" of a modern ma...
August 27, 2025
August's Low Tide: Trends' Seabed
August has a unique rhythm, doesn't it? It's the low tide of the business year. The frantic waves of the first half have receded, and for a brief moment, the seabed of our industry is exposed.This quiet period is our chance to walk the sand and see the underlying structures we usually can't: The shifting channels of influence, the new habits etc...
August 26, 2025
Integrating Marketing Automation Tools: From Costly Chaos to a Cohesive Growth Engine
The modern marketing stack presents a paradox for business leaders: you've invested in a suite of powerful, best-in-class marketing tools, each promising to revolutionise a different part of your business. You have a brilliant tool for email, another for on-site search, and a third for customer support. Yet, despite the significant investment, they don't co...
Latest Growth Hacks:
August 11, 2025
3 SMS Growth Hacks to Turn Conversations into Conversions
In the relentless pursuit of customer retention, many ecommerce brands treat SMS marketing like a megaphone: a tool for one-way, impersonal broadcasts. This approach, a monologue from brand to consumer, is actively costing you customers because in an era where connection is currency, talking at your audience instead of with them creates a 'rete...
July 30, 2025
Your Antidote to Choice Paralysis: AI Recommendations in Fashion eCommerce
Ever find yourself scrolling through an online shop, past hundreds of perfectly nice things, only to close the tab feeling utterly exhausted and having bought precisely nothing? You’re not alone. It’s a modern muddle the industry calls “choice paralysis,” and it’s turning the dream of the endless aisle into a bit of a nightmare. The key to fixing this and creating a ...
May 23, 2025
#Growth Hack Series with Product Collections: Turning Customer Behaviour into Sales
Want to truly understand what makes your customers tick? Then get ready, because Product Collections is your new go-to tool. This feature gives you a direct line to your customers' interests, turning that knowledge into real sales. Unlock deep personalisation and drive revenue with smart, automated campaigns that react to genuine customer intent. Learn h...
From our Leaders:
August 4, 2025
The Personalisation Penalty: The Revenue You’re Losing Without AI
If you are working in eCommerce or any other industry that deals with customers, you know it already. There's a revenue penalty, one that grows with every customer interaction that falls short of their expectations. I call it the Personalisation Penalty.
May 23, 2025
Bringing Happiness Principles into Online Shopping
We often talk about conversion rates, AOV, and CLV in the world of eCommerce. These metrics are undoubtedly important. But what if we shifted our focus slightly, drawing inspiration from a seemingly unrelated field … like the science of happiness?
April 23, 2025
Contextual Personalisation – The Foundation of Modern Customer Experience
For years, I've observed how personalisation has revolutionised eCommerce, influencing the way brands build relationships with customers. Delivering content and offers that cater to the individual needs of users has become crucial. However, the real game-changer in this field is contextual personalisation – an approach that gives Customer Experience an e...
