89%
of marketers ranked improving the ability to measure and analyze marketing impact as a top priority
Only 58%
of marketers say they are often successful in achieving their marketing goals
Only 29%
of marketers said they had no issues or delays in getting results from automated campaigns
By 2025
data stories will be the most common way to use analytics, with 75% of data stories automatically generated rather than made by data analysts.
(Gartner)
5 steps to success with eCommerce Dashboard
Visualize your data
Identify dependencies and patterns. Easily visualize your data. Use various graphs, charts, and other visuals to quickly identify patterns, dependencies, and trends.
Bridge your eCommerce platform data and marketing data in real time
Leverage Growth Intelligence to boost your business, and connect your eCommerce platform with your marketing data in real-time from one convenient location. You'll have the insight and data you need to maximize the impact of your business and drive growth.
Get a better grip on business activities
Maximize your omnichannel impact. All of your vital data in one place—from sales, to revenue attribution, to digital marketing performance. Drill down into specific metrics and understand connections in omnichannel campaigns to maximize your efforts.
Access your data live 24/7
Make informed decisions and solve problems faster. With this intuitive dashboard, you'll have access to an array of information, so you can streamline your eCommerce operations and stay ahead of the competition.
Identify hot areas at-a-glance
Make more informed strategic decisions. Identify the most critical performance indicators at-a-glance. Gain an in-depth analysis of your eCommerce environment. Efficiently streamline workflows, re-allocate resources and make more informed strategic decisions.
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Is Google enough to track marketing performance in eCommerce?
eCommerce businesses typically leverage both eCommerce platform and Marketing software to grow their business. However, the data from these two sources can be disjointed and cause a gap in understanding customer behavior and their journey. Without real-time comprehensive data, there's a lack of insight that would allow businesses to make smart decisions. To bridge this gap and gain a holistic view, marketers often use Google Tag Manager as a popular choice. Although, platforms like SALESmanago are based on a different attribution model. SALESmanago, contrary to Google Analytics, measures not only website visits, but also email OR, CTR, offline transactions and more. These differences are especially noticeable with the free version of Google Analytics.
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Leverage Growth Intelligence that empowers marketers
Using dashboards with beautifully visualized data from both eCommerce and Marketing platforms helps you bridge the gap between the two and minimize the risk of incorrectly linking events in the store. This makes it easier to gain a better grip on business activities, giving you the ability to access your data live 24/7. As a result, with this more comprehensive view of the store and its operations, you can make better decisions while optimizing marketing strategies, leading to greater ROI.
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Build loyalty, generate revenue and become CEO’s trusted revenue partner
The eCommerce Dashboard is a powerful tool for marketers, allowing them to identify key areas of opportunity and maximize marketing impact. Visual charts and graphs provide a quick snapshot of the performance of different aspects of the business, including loyalty building effectiveness overview, so you can easily pick the right actions. Detailed omnichannel revenue attribution provides you with a comprehensive overview of different marketing activities performance. All of this combined gives you the tools to be in charge of your marketing budget, and induce business growth, so you can be a trusted revenue partner for your CEO.
-
Is Google enough to track marketing performance in eCommerce?
eCommerce businesses typically leverage both eCommerce platform and Marketing software to grow their business. However, the data from these two sources can be disjointed and cause a gap in understanding customer behavior and their journey. Without real-time comprehensive data, there's a lack of insight that would allow businesses to make smart decisions. To bridge this gap and gain a holistic view, marketers often use Google Tag Manager as a popular choice. Although, platforms like SALESmanago are based on a different attribution model. SALESmanago, contrary to Google Analytics, measures not only website visits, but also email OR, CTR, offline transactions and more. These differences are especially noticeable with the free version of Google Analytics.
-
Leverage Growth Intelligence that empowers marketers
Using dashboards with beautifully visualized data from both eCommerce and Marketing platforms helps you bridge the gap between the two and minimize the risk of incorrectly linking events in the store. This makes it easier to gain a better grip on business activities, giving you the ability to access your data live 24/7. As a result, with this more comprehensive view of the store and its operations, you can make better decisions while optimizing marketing strategies, leading to greater ROI.
-
Build loyalty, generate revenue and become CEO’s trusted revenue partner
The eCommerce Dashboard is a powerful tool for marketers, allowing them to identify key areas of opportunity and maximize marketing impact. Visual charts and graphs provide a quick snapshot of the performance of different aspects of the business, including loyalty building effectiveness overview, so you can easily pick the right actions. Detailed omnichannel revenue attribution provides you with a comprehensive overview of different marketing activities performance. All of this combined gives you the tools to be in charge of your marketing budget, and induce business growth, so you can be a trusted revenue partner for your CEO.
eCommerce Dashboard at work
eCommerce Dashboard for impact-hungry eCommerce marketers
Real-time sales analytics (today so far) available outside the eCommerce platform
Real-time visits with 360-degree profile overview
Data access live 24/7
Loyalty building effectiveness overview
Top-tier omnichannel revenue attribution (both channels and tools)