Yves Rocher E-book

Discover the success story of Yves Rocher

By submitting this form you give consent to Benhauer Sp. z.o.o the company behind SALESmanago to process your data. For more information on how we are committed to protecting and respecting your privacy, please review our Privacy Policy and Terms of use.

Click to download: Case Study - Yves Rocher

Don't waste your time!

Create a free account
High Performer Award - Enterprise High Performer Award - MidMarket Users Love Us Leader Leader Europe
badge-1 badge-2 badge-3 badge-4

1200%

growth of email efficiency thanks to dynamic messages (compared to the bulk product communication)

200%

Birthday communication efficacy 200% higher than standard mass email campaigns

Thanks to CRM module, which is a part of the SALESmanago system, Yves Rocher was able to get to know customers behaviour on the website and better understand their needs. Implemented automation of processes not only increases customer engagement, but also allows to reactivate passive customers in the right moment. Functionalities related to the monitoring in the real time help to create better segments and thus monetize traffic in the online shop. Taking under consideration above, SALESmanago contributes to the growth of the market flow in the online channel.

Karol Bzymek

Head of Digital & IT CEE

Salesmanago Icon

About

Yves Rocher is a leading European producer of natural cosmetics. The company enhances the quality of its products: they are tested on a regular basis and upgraded constantly. Yves Rocher performs over 6000 tests yearly. The brand sells its cosmetics in Poland since 1991, and their popularity grows year after year. Since then, 104 new brick-and-mortar stores were opened. Yves Rocher products can be bought via 3 channels: online store, brick-and-mortar store, and by telephone (mail order after telephone consultation).

Salesmanago Icon

Challenges

By implementing Marketing Automation, Yves Rocher wanted to boost online sales, to streamline the acquisition of new customers from website visitors and to differentiate offers, regarding customers’ transactional history.

The following goals were set:

Increasing new leads
acquisition and website traffic

Email offer personalization

Lead segmentation based
on items they viewed
and performed transactions

Building brand awareness
and long-term relationships
with customers

Website offer customization

Salesmanago Icon

Results

1200%

1200% growth of email efficiency thanks to dynamic messages (compared to the bulk product communication)

200%

Birthday communication efficacy 200% higher than standard mass email campaigns

50%

Average OR for dynamic email grew by 50% and CTR - by 15%

30%

30% of new users buys the suggested products set displayed on dynamic banners when making the first purchase

For those who use Marketo, Hubspot or Pardot, SALESmanago is powerful, feature rich inbound marketing automation platform, very affordable with excellent support.
Coy Gupta Head of Search
SALESmanago account management is extremely efficient and well organized. We are happy customers with both our account and the solution.
Adelina Toma Online Manager
CE Cosmetics
Support is really great in problem solving. SALESmanago is up-to-date in innovations and is capable to adjust for unique needs also.
András Szegedin Digital Interaction
Management Group Head
Thanks to CRM we gained deeper insight into customer behavior and we understood their needs. SALESmanago contributes to boost in our sales in online shopping.
Karol Bzymek Head of Digital & IT CEE
Marketing Automation solutions provided by SALESmanago is time-saving. Personalisation of offers gives a customer an impression that the offer is specially chosen for him by a specialist.
Michał Jaworski E-Commerce Manager
Thanks to the SALESmanago system I have managed to implement solutions that help me come closer to my customers in real real-time and thus generating more sales.
Philip Nordfeldt CEO