Salesmanago Blog | eCommerce Marketing, Automation & AI Insights

Krakow, Poland; 15 July 2025 – SALESmanago, a leading European Customer Engagement Platform, has announced a series of strategic product developments, focused on helping marketers work faster, more effectively, and with greater confidence.

At the heart of the release is a drive to reduce complexity and accelerate campaign launch across each touchpoint – from email and SMS to product recommendations, landing pages, and mobile push. Segmentation and recommendation are critical to driving purchase conversions, but for many marketers, they are also the most complex and daunting aspects of campaign setup. SALESmanago’s new templates simplify the process by offering ready-to-deploy journeys that remove technical barriers. 

Higher performance through AI and omnichannel execution

With built-in AI, conversational tools, and zero need for developer input, marketers can now launch sophisticated, high-performing campaigns in a fraction of the time. With new AI components embedded throughout the platform, SALESmanago helps build strong multichannel campaigns. Whether users are launching personalised product recommendations, configuring web push campaigns, or building landing pages, they can now do so in minutes instead of hours.

“Our customers are telling us that they have no time on their hands, and not enough resources to meet their targets. Our 2025 updates are there to take the strain whilst enhancing efficiency and results,” said Dariusz Knopiński, VP of Product Management at SALESmanago.

Marketing teams can also plan and execute sophisticated campaigns across all key channels - including Email, Web and Mobile Push, SMS, and on-site communication. With the introduction of 2-way SMS communication, API-triggered flows, and transactional messaging capabilities, SALESmanago enables brands to respond instantly to customer behaviour, deliver operational messages at exactly the right moment, and ensure continuity of service across the entire customer journey.

“We’ve made AI, data compliance, and UX deeply embedded in every flow. That means marketers can scale truly personalised customer experiences without needing extra headcount.” added Knopiński.

Conversational marketing as a new engine for data and engagement

SALESmanago’s phased integration with Leadoo since acquisition last year has introduced a new layer of flexibility to the platform by embedding conversational marketing into the core of the platform. Marketers can now build meaningful dialogues with website visitors, collect key data points in real time, and guide users toward action without relying on traditional static forms.

These interactions are fully integrated with automation flows, enabling teams to trigger personalised journeys based on intent, timing, and context. At the same time, the integration strengthens control over contact and product data, ensuring that all omnichannel efforts are perfectly orchestrated. As a result, brands gain a more accurate and actionable understanding of each customer, while users experience more relevant and responsive communication.

To learn more about SALESmanago’s product direction and upcoming changes, visit the product release updates here.