Dynamic segments

Create and update in real time groups of contacts that meet an extensive set of criteria at a given moment, including CDP, behavioral and transactional data. Use them in mass and automated campaigns and be sure to always target the right audience.

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Dynamic segments

Creating dynamic segments allows:

automatic update of target groups without the need to manually generate data reports each time to select the appropriate contacts

management of multidimensional data without external BI systems, IT support and analysts

immediate and precise determination of the target group size for mass or automatic campaigns

detailed analytics showing changes in the size of selected segments over time

How does this work?

Dynamic segments

The Dynamic Segments Wizard allows you to connect elements that define:

  • contact tags
  • contact details
  • traffic sources
  • transaction data (products, amounts, dates)
  • transaction sources
  • transaction statistics (amount spent, number of transactions over time)

You can use any number of criteria and combine them by using and / or connectors.

After saving the criteria, the system analyzes the data collected on the account and calculates the number of contacts that meet the specified criteria, returning the result immediately.

The calculation of the number of contacts in a dynamic segment can be carried out ad hoc or automatically, at the time of sending the campaign or launching the automation rule targeted for the selected user segment.

Use Cases

Up-selling

Campaign with product news from a specific producer

The dynamic segment includes all contacts that have bought products of specific producer for over 300 EUR in the last 6 months. The email campaign informs about new products from this producer

Loyalty program

Automatic messages for people who reach subsequent spending thresholds

Dynamic segments include contacts who, regardless of the number of transactions, spent certain amounts (below 100 EUR, 100 EUR, 500 EUR, 1000 EUR). The system sends messages encouraging these contacts to make further purchases in order to obtain a higher customer rank and larger discounts on purchases.

Lowering cost of conversion

Campaign encouraging buyers to switch from buying from ads to buy from own sources

The dynamic segment contains contacts who have placed orders only from paid sources and did not buy anything after direct visit or from emails. Contacts from this segment will receive special discount code in the content of newsletters for the next purchase.

Cross-selling

Recommendations of complementary products

The dynamic segment includes people who bought a specific product in the last month. The e-mail campaign and ads on FB inform about sets of accessories available for this product that the customer has not yet bought.
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