Customer Data Platform
Keep all data about your contacts in a single place and easily access it to target and personalize your campaigns. Build 360 customer profiles with usage of behavioural and transactional data processed in real - time.
Key Features
Reach new levels of knowledge about your contacts. Build rich customer profiles and use the collected data in your campaigns and processes.
Build and manage your contacts' database
Fill single customer view with personal, transactional and behavioural data in one place
Understand better your customers preferences using data on products viewed and bought
Display information about your contacts’ reactions to your direct communication
Learn what is the best hour and day to contact your customer
Manage the consents and stay GDPR complain
Predict the next customer purchase, it's churn and best communication channel
Exchange and synchronize user data with DMP or data warehouses
CDP and 360 Customer View
SALESmanago Contact Card compiles all knowledge about your particular client. The information stored on the contact card includes behavioural data obtained from tracking the contact’s behaviour as well as any available transactional data. SALESmanago Marketing Automation integrates several sources of information about your customers showing their coherent and full picture in one location on their individual contact cards. The client data is collected and up-dated in real time.
Information available on the contact card
Behavioural data - sourced from the module for identification and tracking of the contact’s behaviour online
Segmentation data – information on segments your contacts have been qualified into on the basis of their behaviour
Product preferences – information on browsed products grouped by categories, brands, prices, colours
Information from external sources – data from other systems and databases integrated with SALESmanago Marketing Automation platform
Transactional data – available thanks to integration between SALESmanago Marketing Automation and CDP/CRM/ERP systems
Data entered manually by the sales team and/or Call Center
Marketing and sales campaign overview – detailed information on campaigns your contacts are involved in and their current level of involvement
Contact scoring – sum of scoring points added automatically for every instant of client-company interaction
Contact communication overview – list of all email, SMS, VMS and phone messages received by a particular contact
Device fingerprint – track contacts even if they remove cookies
AI Predictions – use customer's transactional history to predict next purchase, risk of customer churn and the communication channel with the highest conversion probability
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