Developed to answer marketers’ need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences
News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques
Krakow/Poland, January 15, 2025: SALESmanago, Europe’s leading Customer Engagement Platform with over 3,000 customers, today launches a powerful marketing tool – the Recommendation Architect – to create more personalised recommendations based on customer interactions and preferences.
Developed in response to customer feedback and the rapidly evolving eCommerce landscape, the tool enables marketers to deliver deeply customised product and content recommendations, driving engagement, efficiency, and revenue growth.
SALESmanago’s data from Black Friday 2024 also supports the need for increased personalisation, with tailored strategies generating a 19% increase in engagement across all channels and an 11% boost in average order value for products. The Recommendation Architect has been designed to support product recommendations and influence customers’ purchasing decisions, as well as create customisable scenarios to meet different business objectives.
The Recommendation Architect will be further developed in 2025 to provide granular insights which allow marketers to gain a deep understanding of customer behaviour through performance analysis, as well as promoting customisation with the ability to sort and refine recommendations.
The Recommendation Architect has already been adopted in beta form by Rebecca Gesmundo, Digital Marketing Strategist at Borgione, who commented: “The Recommendation Architect has proven to be highly functional and effective. The ability to create multiple scenarios with flexible rules has streamlined our processes and significantly improved our personalisation strategies.”
Similarly, the team at Empik Foto highlighted the benefits of increased efficiency:
“By creating detailed scenarios, we’ve tailored recommendations to customer needs, achieving significant time savings and improved campaign effectiveness. The intuitive interface made implementation effortless,” said Daria Arkabuz, Direct Marketing Expert at Empik Foto.
Dariusz Knopiński, VP of Product Management at SALESmanago, commented: “The fragmented martech landscape has made achieving personalisation unnecessarily complex. The Recommendation Architect simplifies this challenge, enabling eCommerce teams to deliver personalised experiences with ease, speed, and maximum efficiency. It’s a smarter, more effective way to drive growth and it’s great to already see the positive response from European eCommerce customers.”
The Recommendation Architect is part of SALESmanago’s broader strategy to eliminate reliance on fragmented martech point solutions, offering an integrated approach to personalisation.
For more information on the Recommendation Architect, visit www.salesmanago.com/info/recommendations.htm.
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